Diffa Arcely

Communication graduate with experience in brand activation agency specializing in account handling, structured event reporting, and strategic documentation. Proven ability to transform event execution data into comprehensive reports and client-ready insight presentations. Detail-oriented, analytical, and accustomed to working in fast-paced environments.

Agency Activation (Account & Reporting) at PT. Semesta Mentari Utama (UNICOMM) (2025-01 – Present)

• Handle brand activation accounts and support end-to-end event execution.
• Develop structured post-event reporting systems and documentation frameworks.
• Compile comprehensive event documentation (photo, video, attendance, campaign recap).
• Prepare client-ready recap presentations and strategic insight summaries.
• Manage reporting timelines and administrative coordination.

Teaching Assistant at Pakuan University (2024-10 – 2025-01)

• Assisted lecturers in delivering course materials and facilitating discussions.
• Evaluated assignments and managed academic documentation.
• Supported research data collection and student academic administration.

Research Assistant at Pakuan University (2024-07 – 2024-08)

• Conducted interviews and questionnaire distribution.
• Processed quantitative and qualitative data for research purposes.
• Drafted and edited research reports; assisted in project scheduling.

Marketing Administration Intern at Surya Citra Media (SCM) (2023-07 – 2023-08)

• Managed campaign administrative data and documentation.
• Followed up brand campaign invoices and scheduling.
• Assisted evaluation visits and coordination activities.

Bachelor of Communication Science in Communication Science – Pakuan University (2020 – 2024)