Doni Andika

Design-led Digital Marketer with 8 years of professional experience spanning brand identity, content strategy, and multi-platform campaign execution. Proven track record managing creative output for 10+ brands across startup, retail, and education sectors — including growing a social media presence from 23K to 129K followers over five years. Combines strong visual execution (Adobe Suite, Canva, Figma) with content marketing strategy, website deployment, and a working knowledge of SEO and analytics.

Proficient in AI-powered productivity tools and modern web technologies. Ready to translate complex industrial narratives into clear, engaging B2B communications.

Creative Designer at DEPATU — PT. Kreativitas Aset Indonesia (2021-11 – 2026-06)

Indonesia's leading sneaker authentication & marketplace platform

• Developed and executed brand content strategy that grew Instagram presence from 23K to 129K followers over 5 years
• Created and managed full content pipeline across Instagram and TikTok — strategy, design, copywriting, and scheduling
• Built a cohesive visual identity system that strengthened brand authority in Indonesia's competitive sneaker community
• Designed campaign creatives, marketing assets, and promotional materials aligned with business objectives
• Contributed to 1–5M+ content impressions across channels, supported by paid campaigns
• Collaborated with marketing and product teams to align brand messaging with growth targets

Creative Designer at Sakken Care — CV. Sakken Group (2021-12 – 2026-06)

Smart drop point shoe cleaning service, affiliated with PT. Kreativitas Aset Indonesia

• Built Sakken Care's brand identity from zero: logo, visual system, tone of voice, packaging, and all customer-facing materials
• Developed content strategy and social media system that supported brand expansion from 3 to 29 drop points across Medan
• Created marketing campaigns focused on premium positioning, customer trust, and repeat-usage behaviour
• Designed print and digital marketing collateral for physical drop points and digital channels

Creative Designer at Classin Mandarin (2021-12 – 2026-06)

EdTech platform bridging Indonesian learners with Mandarin language and China-based study/business opportunities

• Developed content strategy, brand messaging, and visual identity for the platform's social media and promotional channels
• Created design systems and templates enabling consistent, scalable creative output
• Designed campaigns for key enrollment periods, improving platform reach in the education sector

Graphic Designer at Grafindo Digital Printing (2018-11 – 2021-11)

Full-service commercial printing studio serving corporate and creative clients

• Completed 1,500+ design and print production projects across multiple industries: banners, brochures, packaging, posters, and business collateral
• Managed end-to-end production workflow from client brief to print-ready files, including prepress and colour profiling
• Built strong foundation in professional design workflows, client communication, and technical production standards

Freelance Graphic Designer & Social Media Specialist at Self-Employed (2017 – 2024)

7 years of freelance work across 10+ brands in retail, F&B, fashion, and services sectors

Design & Print Agency Founder at Self-Employed

Founded design & print agency offering banners, brochures, custom apparel, phone case printing, and sticker production

Web Developer at Self-Employed

Built and launched multiple websites and web applications independently using modern tools (Netlify, Vercel) — currently offering web creation services to clients

Fashion Retail Business Operator at Self-Employed

Operated fashion retail business across physical store and Shopee marketplace, with hands-on experience in customer acquisition and product marketing

Diploma in Multimedia Design – SMK Tritech Informatika Medan (2018)