Dyota Marsa

Experienced E-Commerce in a total 3 years of experience with a demonstrated track record in managing and optimizing online business operations for FMCG brands across Indonesia’s leading digital marketplaces, including Shopee, Tokopedia, Lazada, Blibli, and TikTok Shop.

With over two years of industry experience, I have successfully led the e-commerce strategies for prominent brands such as Castrol, Anchor, and SOHO Global Health, achieving notable milestones including a 10% year-on-year GMV growth and a 5% GMV uplift in Q4 through strategic campaign management, affiliate marketing, and performance-based optimization.

Previously, at a high-growth startup, I was responsible for launching and scaling the Birth Beyond brand, attaining a 20% monthly GMV increase, and securing a position in Tokopedia’s Top 5 Nail Art category.

I am committed to delivering measurable results by aligning e-commerce operations with brand objectives and data-driven decision making. Always open to meaningful collaboration and growth opportunities in the digital E-commerce space.

Senior E-commerce Key Account Executive at PT. Aladdin Sarana Indonesia (2023-10 – Present)

• Oversee and align with Store Operations, Design, Finance, and Warehouse teams, which handle all of the brand's operations.
• Maintain operations by initiating, coordinating, and executing program, operational, and personnel policies and procedures.
• Develop and execute marketing activity strategies for more opportunities to increase GMV for brands to keep growing on E-commerce platforms.
• Maintain a close relationship with the Brand's Principal and the Marketplace platform with a collaborative strategy to execute and generate revenue on each marketplace channel. Including consulting, planning, preparing, and implementing ideas for marketing campaigns

E-commerce Specialist at PT. Kitoshindo International Biotech I Birth Beyond (2022-07 – 2023-09)

• Manage, execute and maintain the end-to-end E-commerce operation brand Birth Beyond in 5 major marketplace platforms (Shopee, Tokopedia, Lazada, Blibli, TikTok) and provide analyze reports on weekly, monthly ad quarterly
• Lead a team of 6 people (Warehouse, Live Stream, Affiliate, Admin).
• Grew revenue by 26% in the first 2 months.
• Execute and develop affiliates on affiliator selection, managing partnerships to boost traffic and revenue growth.
• Manage and execute campaign plan, marketing, and promotion of online platforms, banner advertising, and other material to promote online promotion and campaign at E-commerce platforms while coordinate with RM marketplace.
• Manage ads performance while maintain ads budget and cost ratio under 30%
• Provide forecasts and analyze data, product performance, marketing performance, campaign & promotion performances to understand market trends to create promo plan for next months.

Teller Staff at BNI 46 (2019-04 – 2022-04)

• Executed various customer deposits, withdrawals and money orders.
• Educated customers on the use of banking website and mobile apps.
• Answered customer inquiries regarding account balances, transaction history, services charges and interest rates.
• Recognized needs and referred to appropriate representative or line of business for cross-sell.

Sales Executive at PT. Kawan Lama Group I INFORMA Furnishing (2017-07 – 2018-02)

• Maintained detailed records of sales progress, inventories and marketing success to better align goals with company priorities.
• Served customers with knowledgeable, friendly support at every stage of shopping and purchasing, documentation, growth profit and customer satisfaction plans.
• Stayed up-to-date with industry trends to offer competitive product recommendations.

Marketing Management – Polytechnic State of Malang (2011-08 – 2015-10)