Erlin Tarigan

6 year of experience as purchasing, 4 years of experience as a marketing project lead, 4 year of experience as data analyst. responsible for managing inventory approximately 1.000 SKUs, led teams in product development for collaborations, events, and store openings, and analyzed sales and marketing data. Skilled in data analysis and visualization, and proficient in using Microsoft Office, Notion, and spreadsheets.

Marketing Project Lead at Fantech Indonesia (2023-01 – 2026-08)

FMCG

• Led team for offline/ online event marketing, product collaboration, and store opening, ensure projects run smoothly.
• Plan and-to-end product development prosess form ideation, timeline, and go-to-market strategy.
• Plan promotions, merchandising programs, and POSM materials, and develop SOPs for product and POSM material placement.
• Monitoring market trends, competitive trends, and sales trend in each region to support product development dan sales team.
• Managing a marketing budget of IDR 11 billion, as well as handling allocation, tracking, and ROI analysis.
• Ensuring workflows and managing timelines and KPI.

Business Analyst, Profit and Inventory Control SPV at Fantech Indonesia (2025-01 – 2026-08)

FMCG

• Analyzed sales data for B2B clients and presented the findings to them, successfully achieving a 20% year-over-year increase for 80% of Pareto clients.
• Reviewing and refining SOPs, as well as developing KPIs and reporting procedures.
• Developed B2B and B2C sales and marketing strategies and successfully increased profits by 10%.
• Manage budgeting and reduce company costs.
• Analyzed market trends to align them with inventory planning.
• Handled forecasting, supplier negotiations, and delivery scheduling, while ensuring product age remained below established thresholds.

Business Development & Purchasing Staff at Fantech Indonesia (2022-07 – 2024-12)

FMCG

• Coordinate and analyze the performance of field sales staff and sales promoters to achieve established targets.
• Analyze market trends and forecast product availability for B2B and B2C.

Sales & Purchasing Staff at Fantech Indonesia (2020-08 – 2022-06)

FMCG

• Negotiating with distributors and ensuring sales meet targets, and forecasting product availability.

Coordinator of Laboratory Assistants for Facility Layout Design at Universitas Kristen Maranatha Bandung (2019-07 – 2020-05)

• Coordinate laboratory assistants in the preparation of modules, teaching activities, and student assessment.

Production Systems Laboratory Assistant at Universitas Kristen Maranatha Bandung (2018-01 – 2019-12)

• Developing modules to teach students in accordance with the applicable curriculum.

Bachelor of Engineering – Universitas Kristen Maranatha Bandung (2016 – 2021)