KOL Specialist (@juta.idn, @volus_id @rsr.brew) at PT. Revolusi Sejuta Rasa (2024-07 – Present)
- Managed and monitoried relationships with 40+ KOLs monthly using analytics tools.
- Executed end-to-end KOL collaborations including sourcing, negotiation, briefin, reporting, and payment processes.
- Analyzed campaign performance to optimize collaboration effectiviness.
- Developed campaign brief for product launches, monthly promotions, store visits, and brand repositioning.
- Built nano-KOL communities (50+ members) to generate campaign hype and engagement.
- Improved efficiency by 45% for automating report weekly campaign performance for internal stakeholders.
Social Media Management at CV. Wangi Surgawi (2023-12 – 2024-06)
- Planned and executed monthly content strategies for Instagram and TikTok.
- Created scripts, captions, and content concept aligned with content pillars.
- Managed paid media including TikTok GMV Ads, Video Boosts, Reel Ads, and Story Ads.
- Collaborated online and offline KOL and store visit activations for related campaign monthly.
- Produced monthly performance and campaign evaluation reports.
- Led 2-team content creator and design grafis team to produced and launch campaign.
Head KOL Specialist @konsep.studio @sabun.arabel @incipono at PT. Membawa Banyak Keberkahan (2023-01 – 2023-12)
- Managed 50+ nano, micro and macro KOLs per campaign.
- Built and maintained long-term KOL databases through recurring collaborations.
- Analyzed KOL performance based on budget efficiency, reach, and impressions.
- Ensure KOL posting timelines met campaign deadlines.
- Built database KOL and influencer for 3 brand by repositioning.
Research and Development Product at PT. Membawa Banyak Keberkahan (2022-09 – 2022-12)
- Conducted market research and competitor SWOT analysis for new product initiatives.
- Prepared and presented reports supporting product launch decisions.
Head Livestreaming Marketplace at PT. Membawa Banyak Keberkahan (2021-08 – 2022-12)
- Executed daily livestream campaigns including payday promotions.
- Analyzed livestream performance using voucher claims, ad budgets, net revenue and ROAS metrics.
- Led 4-member team to launch digital campaign by live increasing most view reach by 50% in a month.
Head E-bay Customers Service Specialist at Handria Online Shop (2019-07 – 2020-02)
- Managed monthly sales data using Excel.
- Provided customer service in English and coordinated with China-based dropshipping terms.
- Handled PayPal and eBay dispute negotiations and payment issues.
