Florentina Feodora

A Strategic Communications graduate who is an enthusiastic and fast learner, always looking for opportunities to learn new things and expand my skills and knowledge, especially things related to marketing communications, social media and branding. Currently working as a marketing staff, experienced in social media marketing with more than a year and in search of new opportunities for growth.

PT Gloca Alowalo International (Alowalo) January 2022 – August 2022

• Develop a content plan for Instagram social media (@alowalo.id).
• Plan and design content visual for Instagram feeds, precisely 180+ feeds.
• Design visual content for Sales Promotion on Instagram Story.
• Wrote persuasive copywriting for every Instagram feed caption.
• Created engaging content writing for Instagram feed content.
• Social media maintenance (daily posting, interact with audience, reply comments and direct message).
• Worked closely with the campaign manager and creative designer to develop an e-commerce marketing campaign and visual campaign.

• Develop a content plan for Instagram social media (@egovt.id - The official account of the Directorate of Government Information Application Services of the Ministry of Communication and Informatics).
• Wrote interactive and exciting copywriting for Instagram feed captions & YouTube.
• Created engaging, informative, and trendy content writing for Instagram feed content.

• Developed and curate an aesthetic feed plan for Instagram.
• Created an engaging and interactive content plan for Instagram Story.
• Design visual content for Sales Promotion on Instagram Story.
• Wrote copywriting for Instagram feed captions.
• Approached Key Opinion Leader (KOLs) and made SOW for endorsement partnerships.
• Successfully increased Instagram followers by 300+ in 1 month.
• Created a mood board for the photo shoot, including Instagram reels, and styled the model's outfit and pose.

• Responsible for managing daily emails.
• Finding customers from directories and referrals (leads) from principals for telemarketing.
• Compiling a list of companies and preparing to send introductory letters by mail and e-mail.
• Finding project information from newspapers and referrals from principals for telemarketing.
• Assisting in hotel and flight reservations for sales and principal visits.
• Handling the sales visit report as a report for the principal.
• Prepare monthly Offer Tracking Report and Forecast Report for each Group Product to be sent to the principal.
• Plan and design social media content for Instagram and LinkedIn.

MULTIMEDIA NUSANTARA UNIVERSITY Tangerang, IND

Bachelor’s Degree in Strategic Communication - Aug 2019 - July 2023