Gespy Amino

10 years of experience across journalism and PR agencies, specializing in media relations, press office management, and insight-based monitoring & reporting. Experienced in leading media coordination for product launches, roundtable discussions, and exclusive interviews; preparing press kits; and managing reporting aligned with client objectives. Strong capabilities in issue research, key narrative development, and sentiment/exposure analysis across online, print, and social media channels.

ASSOCIATE CONSULTANT at MATAYA COMMUNICATIONS (2023 – Present)

Promoted from JUNIOR CONSULTANT (2021 – 2023).

• Media Relations: Managed journalist relationships across business, technology, automotive, and lifestyle media through targeted pitching, media list development, briefing, interview coordination, and follow-ups, generating an average of 25–60 media pick-ups per activity, predominantly from Tier-1 online media.
• PR Strategy: Developed communication approaches based on client objectives, translating business priorities into relevant media angles, key narratives, and PR activities.
• Content & Messaging: Developed press releases, key messages, Q&A documents, talking points, and press kits to ensure clear and consistent communication across media engagements and spokespersons.
• Media & Event Management: Coordinated product launches, roundtable discussions, media visits, and exclusive interviews, covering media invitations, confirmations, rundown preparation, MC/script development, spokesperson coordination, and onsite press handling.
• Media Monitoring & Measurement: Conducted post-activity monitoring and evaluated coverage performance through sentiment, share of voice, estimated reach, and PR value analysis.
• Reporting & Insights: Translated media performance data into key insights, campaign evaluations, and tactical recommendations to improve future PR activities.
• Stakeholder Management: Coordinated with clients, spokespersons, journalists, internal teams, KOLs, and media partners to ensure smooth execution of PR campaigns and media activities.

JUNIOR CONSULTANT at IGICO (2018 – 2021)

• Wrote and distributed press releases while managing media engagement schedules and periodic reporting for corporate clients.
• Conducted news and social media monitoring, issue trend analysis, and communication risk mitigation recommendations.
• Contributed to research and interviews for the book “The Real Entrepreneur: Perry Tristianto” (2020).

JOURNALIST (ECONOMY & STATE-OWNED ENTERPRISES) at BUMN TRACK MAGAZINE (2017 – 2018)

• Covered news, interviewed key sources, and developed editorial plans while ensuring factual accuracy and policy context.

JOURNALIST (CITY & NATIONAL DESK) at AKTUAL.COM (2017 – 2017)

• Covered City Hall and national issues, produced daily articles, planned coverage, and conducted source interviews.

ENGLISH TUTOR at KUMON INDONESIA (2016 – 2017)

• Delivered foundational English lessons through structured learning methods while strengthening instructional communication skills.

Bachelor’s Degree in English Education – Pakuan University

Social Science Major – SMAN Pembangunan I Bogor