Head of Digital Agency | Digital Strategist at PT GIS Digital Kreatif (2023-01 – Present)
- Scaled digital agency serving 20+ corporate, BUMN, and SME clients, achieving 150% client growth within 12 months.
- Developed and executed 1–3 year strategic growth roadmap, positioning the agency as a data-driven partner for companies without internal digital teams.
- Managed end-to-end business development cycle: prospecting, pitching, proposal development, negotiation, and contract closing with C-level stakeholders.
- Built and led cross-functional teams(Creative, Performance, Content, Account, Data) of 8–15 members, improving project delivery efficiency by 30%
- Designed and implemented SOPs, KPI frameworks, and performance dashboards to improve operational efficiency and accountability.
- Managed P&L, annual budgeting, pricing structure, and margin optimization across retainer and project-based clients.
- Improved client retention rate to 85%+ through structured reporting and performance optimization strategies
- Built strategic partnerships with media platforms, technology providers, and corporate networks to expand market reach.
- Optimized pricing and cost structure, achieving 20–30% profit margin improvement.
VP Business Development at PT Storeel Digital Indonesia (STOREEL) (2022-01 – 2023-03)
- Led corporate growth and revenue expansion strategy.
- Managed enterprise-level client acquisition and strategic partnerships.
- Developed and executed GTM strategy, increasing qualified leads by 30%
- Oversaw negotiation, contract structuring, and high-value deal closing.
- Managed and forecasted sales pipeline with 85%+ accuracy
Outbound Sales Lead at PT Ruang Raya Indonesia (Ruangguru) (2020-01 – 2021-03)
- Led a team of 10–15 sales representatives, consistently achieving 120–140% of monthly revenue targets
- Increased conversion rate by 25% through structured coaching and script optimization
- Managed outbound sales operations handling 500+ leads/month
Account Manager at PT Ruang Raya Indonesia (Ruangguru) (2019-04 – 2020-01)
- Managed 10+ client/Month with 90% retention rate
- Acted as the primary point of contact between clients and internal teams to support service delivery and issue resolution.
- Identified upselling and cross-selling opportunities based on client needs and usage patterns.
- Monitored account performance and gathered client feedback to support continuous service improvement.
- Acted as key liaison between clients and internal teams to ensure service delivery excellence
