Hannah Smith

Digital Marketing Executive with 6+ years' experience delivering multi-channel campaigns across social, email, and web. Skilled in creating high-performing content and driving measurable improvements in engagement, click-through rates, and campaign efficiency. Experienced managing multiple projects, collaborating with stakeholders, and using data to optimise activity and inform decision-making.

Strong track record across higher education, healthcare, and public-sector organisations. Specialises in multi-channel campaign optimisation, using data insights to improve performance and drive measurable growth.

Digital Marketing Executive (Temporary) at Advance HE (2026-02 – Present)

• Owned multi-channel marketing campaigns across email, web, and social channels to support the UK events portfolio
• Built and managed targeted email campaigns using Brevo, achieving average open rates of 28–32% and supporting event registrations and attendance
• Created web content via CMS, improving clarity, accessibility, and user journey across programme and event pages
• Produced a range of digital assets including campaign content, presentations, and video to support marketing activity
• Collaborated with internal teams to deliver consistent messaging across campaigns and channels
• Delivered multiple concurrent campaigns across email, web, and social channels, ensuring timely and effective execution
• Used campaign performance data to optimise activity and improve engagement

Senior Marketing Executive (Social media) (Fixed-Term) at Benenden Health (2025-06 – 2025-12)

• Led paid and organic social campaigns across Meta and LinkedIn, increasing engagement by 20-30% on key campaigns
• Developed targeted content for both B2C and B2B audiences, improving click-through rates by 10-15%
• Managed campaign budgets and optimised performance, reducing cost per click by up to 15% through testing and refinement
• Collaborated with internal stakeholders and external agencies to deliver high-performing creative and messaging
• Monitored, analysed, and reported on campaign performance, using insights to inform optimisation and future strategy
• Owned multiple campaigns simultaneously, delivering against deadlines, budgets, and performance objectives

Communications Assistant (Permanent) at University of York (2023-12 – 2024-12)

• Led social media campaigns to drive student engagement, careers, and placement activity, increasing engagement by 20%+
• Created and scheduled engaging content to grow interaction, reach, and audience participation
• Produced content for key events including copy, photography, and video, driving strong attendance
• Managed enquiries across social channels, ensuring timely, accurate, and on-brand communication
• Analysed engagement trends and user feedback to inform content planning and improve campaign performance
• Collaborated with internal teams to ensure messaging was consistent, accurate, and aligned with organisational priorities

Digital Marketing Executive (Maternity Cover) at Inntravel (2024-12 – 2025-06)

• Planned and delivered multi-channel digital marketing campaigns to deliver brand and commercial objectives
• Created engaging content across email and social channels, increasing engagement by 15–20%
• Managed email campaigns end-to-end, achieving average open rates of 30%+ and improving click-through rates by 8-12%
• Led campaign activity for key marketing initiatives and events, ensuring consistent channel messaging
• Monitored performance data and used insights to optimise campaigns and improve future activity
• Worked collaboratively with internal teams to align marketing activity with wider business goals

Project and Events Administrator (Permanent) at University of York (2021-08 – 2023-12)

• Delivered targeted communications to support widening participation and student engagement initiatives
• Built and managed email campaigns via Dotdigital, achieving average open rates of 25-30% and supporting event attendance
• Managed and updated website content using CMS, improving structure, usability, and accessibility
• Led the delivery of large-scale events with 100+ attendees, delivering communications and responding to enquiries
• Worked with internal stakeholders to ensure clear, consistent messaging across communications
• Identified recurring audience queries and engagement trends, helping to refine messaging and improve future campaigns

Communications Assistant (Permanent) at University of Nottingham (2018-03 – 2021-08)

• Produced and edited digital content to promote academic research, achievements, and department activity
• Translated complex information into clear, engaging, audience-focused communications
• Managed website content and updates, improving structure, clarity, and user experience
• Led communications across multiple digital channels, ensuring consistency of messaging
• Monitored engagement metrics to inform content improvements and optimise performance

PGCE in Secondary Art and Design – Bangor University (2014 – 2015)

BA (Hons) in Visual Communication – University of Derby (2011 – 2014)