Haryo Kresno

A communications professional with 5+ years of experience in public relations, strategic communications, and media engagement. I am an energetic person with high motivation to do the best thing, good communicator, self-motivated, committed, disciplined, responsible, has strong analytical skills, who likes to learn new things, has an ability to work well in a team, and always challenges myself to overcome every problem.

Senior Public Relations Consultant at Magnifique Indonesia (2022-09 – 2026-05)

• Conducted public relations initiatives and developed strategic communication plans for a wide range of clients. From winning new business with innovative, creative proposals, to executing them with exemplary implementation skills.
• Delivered strong project management skills, outstanding creative flair and excellent interpersonal skills to develop client relationships and act as counsel to the wider business.
• Developed press relationships and managing contacts with key commentators, industry spokesperson and sector influencers.
• Monitor the industry and external climate to advise on public relations strategy and positioning.

Public Relations Specialist at Argo Asia (2022-03 – 2022-09)

• Coordinated with digital creative and event activation division to develop an impactful public relations campaign.
• Drafted a briefing book, the director's speech, the MC script, and the event schedule to serve as a guide for the corporate event.
• Managed and organized the client's event to ensure everything runs well.
• Supervised public relations team's workload to ensure the project timeline can be delivered on time.
• Developed concepts and created engaging content for internal social media activities.

Public Relations Consultant at A+ Communications (2019-07 – 2022-02)

• Developed strategic communications proposal to boost client's business development.
• Created a powerful narrative about the client's activities in a press release to drive significant engagement.
• Handled and managed the client's corporate crisis to maintain a positive public image.
• Assisted journalists to provide supporting data related to the event.
• Monitor and analyze media coverage to determine the impact of the campaign.

Account Executive at Piar Consulting (2019-02 – 2019-04)

• Assisted client needs and coordinating them with the internal team.
• Developed press material kit (press release, fact sheet, and backgrounders) to give supporting data and distributed it to media outlets.
• Coordinated with the vendors to execute the client's public relations event.
• Build good relationships with business partners, media outlets, and vendors.

Competitive Intelligence at Gojek Indonesia (2018-03 – 2018-09)

• Created an analysis of Gojek's trip prices compared to others on-demand service providers.
• Observed the number of drivers based on CCTV footage in a specific area for market research.

Freelance Consultant at AsiaPR (2017-12 – 2018-02)

• Assisted journalists to create product reviews for clients.
• Assisted consultants in managing client's public relations events.
• Created daily and weekly analysis reports based on media of client's event.

Internship Consultant at AsiaPR (2016-09 – 2016-12)

• Monitor and analyze daily clients' reports to keep the industry provided.
• Assisted consultants in conducting public relations audits through in-depth interviews with editors-in-chief regarding client's brands.
• Assisted consultants to do market research on a particular industry to develop an impactful communication strategy.

Communication Science – Universitas Pembangunan Nasional "Veteran" Jakarta (2012-09 – 2017-02)