Haya Rania

Eager to learn, and love working on a team. Have a strong background in, public relations, social media specialist, digital marketing, and multimedia. Proven track record in optimizing online presence and engaging diverse audiences. Actively seeking to contribute expertise and thrive in roles focused on digital communication.

Public Relations Intern at CENTRAL MEGA KENCANA (2025-10 – Present)

• Manage public relations activities for Central Mega Kencana brands (The Palace, Frank & co., Mondial, Lakuemas), including media relations, press releases, and brand communications.
• Manage public relations activities for Central Mega Kencana brands (The Palace, Frank & co., Mondial, Lakuemas), including media relations, press releases, and brand communications.
• Execute PR campaigns and support brand events, exhibitions, and influencer/KOL collaborations.
• Monitored media coverage and prepared PR reports and recaps to evaluate campaign performance and brand visibility.

Partnership & Communication Associate at THREATS INDONESIA (2025-08 – 2025-11)

• Manage and coordinate partnerships with both local and international companies and organizations.
• Manage and coordinate partnerships with both local and international companies and organizations.
• Develop and maintain communication materials to support brand collaborations and marketing campaigns.
• Handle social media strategy and content execution to enhance engagement and brand presence.

Social Media Specialist Intern at MARKPLUS (MCorp) (2024-09 – 2025-03)

MSIB at MARKPLUS.

• Created and optimized Instagram and TikTok content, successfully increasing Instagram followers 19.4% (19.6K to 23.4K).
• Created and optimized Instagram and TikTok content, successfully increasing Instagram followers 19.4% (19.6K to 23.4K).
• Created report and analyzed social media performance to identify improvement and develop strategic content plans.
• Acted as MC and host for events and classes held by MarkPlus Institute.

Public Relations Intern at DEWAN PERTIMBANGAN PRESIDEN (WANTIMPRES) (2024-02 – 2024-06)

• Reported and documented activities of the Presidential Advisory Council members, conducted media monitoring and analysis, and created engaging Instagram content.
• Reported and documented activities of the Presidential Advisory Council members, conducted media monitoring and analysis, and created engaging Instagram content with cohesive segmentation, layout, and visual identity.
• Authored news articles and press releases published on the Presidential Advisory Council's website.
• Conducted daily media monitoring and analysis to track public discourse, identify emerging issues, and provide insights for the Presidential Advisory Council's communication strategy.

Part Time Copywriter at MEDIUM GROUP (2023-06 – 2024-01)

• Innovated a strategic overhaul, enhancing content and engagement, resulting in a 40% increase in readership.
• Innovated a strategic overhaul, enhancing content and engagement, resulting in a 40% increase in readership, a 25% boost in engagement metrics, and a 30% improvement rate.
• Explored and initiated 33 collaborations, identified and executed 13 advertising opportunities, and fostered a collaborative and innovative work environment, resulting in a 20% increase in team productivity.

Part Time Digital Marketing at VESTA FARM (2021-10 – 2022-08)

• Optimized platform engagement and expanded the social media following by approximately 700.
• Optimized platform engagement, strengthened by 14%, and expanded the social media following by approximately 700.
• Surpassed KPI targets with scores of 85 in Q2, 88 in Q3, and a notable 75 in Q1.
• Initiated partnerships with B2B customers, persuaded and secured contracts with achieved a success rate of 35%.
• Planned, executed, edited, and distributed content, successfully improved 50% productivity content.

Bachelor of Communication and Media in Digital Communication and Media – IPB UNIVERSITY (2025)