Ida Selfia

Copywriter and creative storyteller with experience spanning SEO writing, editorial development, fiction ghostwriting, and social media scriptwriting. Skilled at shaping a message for the medium it lives in — a persuasive product caption, a search-optimized article, or a scene built for the screen.

Comfortable carrying a story past the page: writes for the voice as much as the eye, with hands-on experience as on-camera talent and voice-over artist. Known for adapting tone and register precisely to genre and audience, from playful short-form video to atmospheric long-form fiction.

Editorial & Publishing Specialist at Pame Publishing House (2019-01 – 2022-12)

• Edited and refined manuscripts for narrative clarity, pacing, and publication quality.
• Collaborated with authors to strengthen story structure, voice, and overall message.
• Conducted research and fact-checking to protect content accuracy and credibility.
• Coordinated editorial workflows across writers, editors, and production teams to meet deadlines.

Content Writer & Ghostwriter at Freelance (2019-01 – Present)

• Wrote long-form and short-form content across industries, including SEO-oriented articles and persuasive copy.
• Ghostwrote fiction across genres — including fantasy romance, dystopian thriller, and romantic comedy — calibrating register and voice to each story's tone.
• Adapted writing style and tone to align with each client's brand identity and communication goals.
• Managed multiple concurrent projects while maintaining quality, confidentiality, and deadlines.

Content Creator & On-Camera Talent at Freelance / Independent (2025-01 – Present)

• Wrote scripts and captions for short-form social video across TikTok, Instagram, and Facebook, built around storytelling rather than a straight product pitch.
• Performed as on-camera talent, delivering scripted and semi-scripted content with clear articulation and audience-facing presence.
• Recorded voice-over content, shaping tone and pacing to suit narrative and brand needs.
• Translated complex or factual topics into engaging, platform-appropriate narrative.

Bachelor's Degree in Law – Universitas Terbuka (2023-01)