Ikang Nurhidayat

Having had a career for almost a decade in several startup companies that focused on e-commerce and digitalization has made Ikang an energetic and dynamic person. Being oriented towards numbers and data is one of his strengths in the strategy for sales growth through the e-commerce and digital platform sector.

PT YOUNGSOO PRATAMA [SPOTEC & XEXYMIX INDONESIA] • NOVEMBER 2023 – May 2024

E-commerce and Commercial Manager

• Reporting to Owner for Spotec & Brand Representative for Xexymix
• Oversee all the e-commerce and commercial plan on digital part for Spotec and Xexymix Indonesia, including brand website, e- commerce platform, and social media.
• Responsible for the performance and growth for Spotec and Xexymix Indonesia
• For Xexymix, developing workflows for divisions related to sales support. Such as: Stock monitoring flow between the system and WH, stock monitoring, stock forecasting. Developing work processes in customer service, as well as developing order processes in the operations team.
• Assist in providing analysis for the Xexymix product buying process, in terms of product selection, purchase prices, creating price structures, stock of purchased goods, and monitoring P&L
• Monitoring and Allocating ATL & BTL Budget
• Building and maintaining relationships with Platforms

GUE ECOSYSTEM, GO-APOTIK, MEMBER OF DEXA MEDICA GROUP • APRIL 2023 – NOVEMBER 2023 [CONTRACT BASED]

E-commerce and Digital Account Manager, Enabler Division

• Reporting to CSO [Chief Strategy Officer]
• Fully in charges on developing and oversee in new business channel enabler [i.e., set KPI terms both company goals and teams, objective, workflow, created work plan and strategies both short-terms and long- terms]
• Seeking new opportunities to develop the enabler business through other company groups, especially in the warehousing and distribution section.
• Liaise with other teams for the day-to-day plan and strategies for enabler, such as Design Team, Ops, Warehouse and Partnership Team.
• Building and maintaining relationships with Platforms, Brands/Clients, and other partners.
• Providing Mentorship for other divisions on how process and handle e-commerce workflow, as well as mentorship for the key account team.

INTREPID GROUP ASIA, INDONESIA OFFICE • AUGUST 2019 – APRIL 2023

Assistant Category Manager

• Reporting to CCO [Chief Commercial Officer]
• Led and Oversee for Fashion &

  • Lifestyle, Hobbies, Home &

  • Living and Automotive Category

• Responsible for the performance and growth of brands/clients that fall under the category.
• Provide support to the team on the analysis and strategy side for each brand/client.
• See and analyses the potential of each client/brand to be able to capture the full potential of e-commerce [market research, competitor analysis, and building long-term and short-term strategy for brand/client]
• P&L Monitoring and creating forecasts for product demand to ensure sustainability of inventory – for retail brand.
• Oversees all the brand/clients to ensure on the YoY growth in terms of sales performance.
• Liaise with marketing teams to determine promotional activities to maximize sales potential.
• Building and maintaining relationships with Platforms, Brands/Clients, and other partners.
• Providing Mentorship for Key Account Team.

PASIFIK TEKNOLOGI INDONESIA • MARCH 2019 – AUGUST 2019

Merchandising Manager

• Reporting to President &

  • Sales Director

• Led on new business development for ecommerce own website [bigi.id] & expansion on C2C &

  • B2B online platforms.

• Develop the business model and working flow.
• Provide suggestions for company own ecommerce in terms of category tree mapping, front end overview and merchandising product to improve the website layout and performance.
• Provide data analysis for the e-commerce platform team, to see the potential to growth sales & performance in every platform.

VIP PLAZA INDONESIA • JANUARY 2017 – MARCH 2019

Category Manager

• Reporting to the CEO
• Led Category: Fashion, Sports, &

  • Watches

• Analysing data or insights to determine industry and consumer trends regarding the product and category on the market.
• Creating and developing a strategic long-term plan for the development of the category
• Building and driving relationships with key vendors/brand
• Managing budget development and revenue for the category
• Liaise with marketing teams to determine competitive pricing and promotional activities of a product category.

SALE STOCK INDONESIA / SORABEL • DECEMBER 2015 – JANUARY 2017

Sr. Merchandiser

• Stock forecasting analysis for product demands.
• Pricing & production cost analysis to ensure P&L and selling price.
• Production Monitoring & quality control and monitoring on the shipment process.
• R&D for the fabric & accessories, printing, laundry & embroidery.

DAEHAN GLOBAL INDONESIA • JANUARY 2014 – DECEMBER 2015

Merchandiser Officer

• Checking garment sample, quality, and production progress.
• Controlling production status to ensure production is on time as scheduled.
• Managing production stock & raw material.

BUSANA APPAREL GROUP • OCTOBER 2012 – JANUARY 2014

Jr. Merchandiser

• Helping Sr. Merchandiser to submit production document and prepare the material production.
• Making request on the sample production.
• Follow up on the production sample progress before starting production.

STIE Dewantara Bogor | Bachelor Degree of Economic Management & Marketing

• 2014 - 2017
• GPA: 3.37 /4.00

• 2011 - 2013
• GPA: 3.10 / 4.00