CO-FOUNDER & CREATIVE DIRECTOR at ERANEXA CREATIVE HUB (2024-07 – Present)
- Co-founded and scaled a multidisciplinary creative collective, directing brand strategy and end-to-end execution for impact-driven organizations.
- Partnered directly with executive stakeholders and founders to translate complex business objectives into cohesive visual narratives across digital touchpoints.
- Mentored and managed a cross-functional team of designers, writers, and creators, ensuring high-quality delivery under tight agency timelines.
GLOBAL HEAD OF DESIGN at SOUTH POLE (2015-03 – 2024-04)
- Directed global design operations for a premier sustainability enterprise, scaling and maintaining cross-functional brand integrity across NAM, LATAM, EMEA, and APAC markets.
- Built and mentored a high-performing, cross-regional design team, implementing standardized creative workflows that boosted production efficiency by 30%.
- Served as a strategic creative partner to executive leadership, global marketing, and key business units to deliver high-converting digital campaigns and enterprise B2B proposals.
- Spearheaded visual strategy behind the Environmental Finance Annual Market Rankings multi-year winner (2018–2021).
- Championed South Pole's comprehensive 2015 rebrand, architecting a cohesive global brand system that supported its rapid scale as a market-leading climate solutions provider.
ART DIRECTOR at PT MEDIA BINTANG INDONESIA (2010-03 – 2015-02)
- Led the creative vision and design strategy for Bintang Home Tabloid, managing the production of over 100 print and digital issues annually.
- Spearheaded a successful revitalization of the publication's visual identity to increase reader engagement and modernize the brand.
- Collaborated deeply with editorial and sales teams to design engaging, market-aligned layouts that supported commercial goals.
- Optimized internal design workflows to reduce production turnaround times and improve team efficiency.
CREATIVE DESIGN LEAD at INDONESIASATU COMMUNICATION (2008-01 – 2010-01)
- Spearheaded the end-to-end design process, collaborating with cross-functional teams to architect creative strategies and translate complex business concepts into digital and print visuals.
- Directed, coached, and mentored a high-performing creative team while continuously optimizing design asset production workflows.
LAYOUT ARTIST at SPIRITUAL COMMUNITY MAGAZINE (2007-06 – 2007-12)
PROFESSIONAL FREELANCER at PT SURVEYOR INDONESIA (PERSERO) (2006-01 – 2007-02)
IT SYSTEM SUPPORT at SISINFO INTEGRA SOLUSINDO (2004-07 – 2005-02)
UI DESIGNER at PT. GANESHA PIRAMIDA (2003-01 – 2004-01)
