Irwansyah Lubis

As a results-driven marketing professional, I have strong passion for creative strategy, data analysis, and people development, especially in event and brand activation. Conduct and arrange dozens brand activation including product launching, dealer gathering, etc.

Brand Manager PT Macroprima Panganutama (Kanzler) ( Jan 2026 - Now)

As part of Cimory Group, PT Macroprima Panganutama is a company focus on premium meat processing,

offering various products such as nuggets, chicken wings, sausages, and meatballs. As the Brand Manager for

Ready-to-Eat Kanzler Bakso, I am responsible for creating and executing monthly campaigns through digital channels, collaborating across divisions to achieve monthly sales targets, coordinating with the production team regarding supply and demand, overseeing various marketing materials such as packaging, store communication,

and content to ensure they align with brand guidelines, as well as preparing monthly reports including budget management

Marketing Manager PT Sumber Bintang Perkasa (2021 - 2026)

PT Sumber Bintang Perkasa Group is holding company for PT Bintang Hartono Jaya, PT Mitra Aksesoris

Indonesia, and PT Bintang Terang Perkasa. SBP group focus on wholesale as well retail for gold plated jewelry,

hair ornament, hijab and fashion accessories, and also knitting. As Marketing Manager, I am responsible for developing, implementing, and also monitoring marketing activities. I propose and manage annual budget for each brand marketing activation, Initiate new brand development including creation of brand name, logo,

tagline, brand book, etc. Create offline-online marketing strategies according to target market segmentation and product KSP. Guide digital marketing team to increase reach and engagement through strong & unique content pillars. Oversee marketing tools creation based on brand book & guideline

UIN Syarif Hidayatullah Jakarta Majoring in Mathematics (GPA 3.57 / 4.00)