Ivana Rose

Bachelor's Degree in Management graduate with 1 year and 6 months of experience as a Marketing Intern in the E-commerce division. Passionate about Digital Marketing, Affiliate Marketing, and Community Management. Experienced in managing affiliate communities at PT Bintang Toedjoe, particularly for the Femmy and EJ Sport brands, developing campaign strategies, analyzing content performance, and building strong relationships with content creators.

Possess excellent communication, coordination, analytical, and problem-solving skills, with the ability to work effectively both independently and as part of a team. Highly motivated to continuously learn, grow professionally, and contribute to the success and growth of the organization.

Marketing E-commerce Intern at PT Bintang Toedjoe (2025-02 – 2026-07)

• Managed and optimized a network of 500+ affiliates for Femmy, EJ Sport, and Extra Joss, driving higher engagement and sales performance through activation strategies and continuous support.
• Increased TikTok Shop sales by 2–3 for EJ Sport and Femmy by developing affiliate challenges, content strategies, performance monitoring, and regular evaluations.
• Managed and organized 600+ enabler quotations to support marketplace operations and e-commerce activities efficiently.
• Maintained and managed 5,000+ Sales Area (APJ) records using Microsoft Excel, ensuring data accuracy and administrative efficiency.
• Coordinated with warehouse teams to ensure timely product deliveries and compliance with operational targets.
• Designed key visual banners for marketplaces, Instagram Stories, and digital promotional materials across multiple Bintang Toedjoe brands.
• Conducted daily sales monitoring and analysis for Femmy and EJ Sport to support data-driven business decisions.
• Managed inventory records for 500+ promotional gimmick items across EJ Sport Official Store and Bintang Toedjoe Official Store, ensuring inventory accuracy.
• Handled and organized 100+ customer complaints from Shopee and Tokopedia, contributing to improved customer satisfaction and service quality.
• Managed and analyzed 10 million+ marketplace sales data records during 2024–2025 for business reporting, performance evaluation, and strategic decision-making.
• Compiled and validated 500+ principal claim records to support administrative processes and financial reconciliation.
• Managed and analyzed 2,000+ content submissions for affiliate challenge performance assessments and winner selection processes.
• Calculated product bundling cost ratios to support pricing strategies and promotional profitability analysis.
• Developed business presentation materials for strategic collaborations, including Chilgo × Bejo and Femmy Affiliate × Shopee partnerships.
• Prepared meeting minutes and coordinated follow-up actions with SIRCLO and cross-brand monthly meetings to ensure effective project execution.
• Coordinated the distribution of 2,000+ product samples to 6 agencies for creator campaigns involving Bejo, EJ Sport, and Femmy, ensuring accurate and timely delivery.

Online Store Administrator - Contract at Terrazo Kitchen (2022-04 – 2022-05)

Terrazo Kitchen is a restaurant located in Kelapa Gading. In addition to serving a variety of food and beverages, the business owner also operates an online retail business specializing in toys, collectible statues, boxing equipment, and anime figures. The business caters to diverse customer interests by combining the food and beverage industry with e-commerce retail operations.

• Uploaded and managed 150+ product listings across multiple e-commerce platforms, including Shopee, Tokopedia, Lazada, and Blibli.
• Conducted inventory checks and maintained accurate records for 500+ warehouse stock items.
• Responded to customer inquiries and provided support through e-commerce platforms such as Shopee, Tokopedia, Lazada, and Blibli.
• Prepared and packed customer orders, ensuring accuracy and timely shipment.
• Assisted in daily e-commerce operations to maintain efficient order fulfillment and customer satisfaction.

Bachelor of Digital Marketing Management in Digital Marketing Management – Kalbis Institute (2022-09 – 2026-06)

Student Social Science in Social Science – SMA N 80 Jakarta (2019-06 – 2022-05)