Lenggo Prima

I am a Bachelor's degree graduate in Global Business Marketing with approximately three years of work experience in marketing and support. I have a strong interest in KOL management, marketing support and events, project coordination, and administrative roles. Throughout my experience, I have developed strong skills in marketing strategy, organizational management, and project coordination, utilizing tools such as Asana for workflow management and Phlanx for influencer and engagement analysis.

Passionate about travel and cultural exploration, I am highly adaptable and open minded, qualities that enable me to thrive in diverse environments. Recognized for being responsible and reliable, I consistently approach every task with intelligence, integrity, and dedication.

KOL Specialist – Agency at PT Elektronik Distribusi Otomatisasi Terkemuka (eDot – Nabati Group) (2025-11 – 2026-06)

• Curated and listed KOLs according to client needs, while meeting monthly targets for client listings, viral KOL lists, and KOL vendor lists.
• Curated KOL lists sourced from vendors, ensuring alignment with campaign objectives and client requirements.
• Calculated margins and tax within KOL rates to be submitted to clients.
• Conducted WIP meetings with cross-functional divisions such as Business Development and Strategiest Teams for revenue project pitching and internal alignment.
• Supporred the team in developing and implementing effective KOL strategies tailored to each campaign.
• Evaluated and selected the most suitable vendors capable of fulfilling KOL list requirements, while providing detailed information on category, niche, tier, and KOL budgeting.
• Led client briefing meetings prior to campaign execution.
• Managed KOLs, Homeless Media, Buzzers, Trending topics, and Celebrities to ensure smooth campaign operations.
• Managed and executed KOL campaigns across various social media platforms including Instagram, YouTube, TikTok, and Threads.
• Recapped and validated campaign data before running, confirming accuracy with the planner/listing team and relevant KOLs.
• Prepared campaign documentation including storylines, outfit references, and performance insights, organized per KOL, along with tracker sheets and raw data files.
• Delivered briefs and product knowledge to KOLs and developed content storylines (for in house Exclusive Talents).
• Coordinated with clients throughout the campaign lifecycle, covering storyline approvals, video drafts, revisions, post links, and performance insights.

KOL Manager - Agency at Karuna Kreativ (2024-05 – 2025-10)

• Conducted research, compiled listings, and approached Key Opinion Leaders (KOL) for potential collaborations.
• Sourced new KOLs monthly based on client needs and target audience requirements.
• Supported the team in developing and implementing effective KOL strategies tailored to each campaign.
• Delivered communication briefs and campaign strategies to KOLs, ensuring accurate and timely execution.
• Managed and executed KOL campaigns across various social media platforms.
• Prepared detailed campaign reports, uploaded video assets, and maintained organized archives on Google Drive.
• Drafted personalized outreach messages ("approaching words") and developed Scope of Work (SOW) documents for KOL engagements.
• Supervised campaigns from initiation to completion, ensuring all deliverables and deadlines were met.
• Followed up with KOLs for draft collection, content revisions, and publishing schedules.
• Coordinated closely with clients to resolve campaign-related issues and maintain strong communication.
• Scheduled product shipments and organized endorsement visits for KOLs.
• Ensured timely payment processing (H+7 or H+14 days) and tracked all financial commitments.
• Negotiated KOL rate cards to align with the allocated campaign budget.
• Provided on-site assistance and accompanied KOLs during events when needed.

Project Admin Officer – Contractor at CV Intubi (2022-11 – 2024-05)

• Coordinated documentation and logistics support for MRT (Mass Rapid Transit System) Phase 2 Project ensuring timely dispatch of Dump Truck and accurate delivery reports.
• Managed and compiled delivery notes (Surat Jalan) accurately and on time.
• Created invoices and monthly delivery note reports for finance and documentation purposes.
• Handled incoming and outgoing correspondence, including letters and important/official documents.
• Maintained and regularly updated employee BPJS (national social security) records regularly.
• Took detailed meeting minutes during client meetings and ensured proper documentation and follow-up.
• Reminded vendors to adhere to safery culture and site regulations; resolved on-site drivers issues in coordination with clients.
• Dump Trucks promptly to avoid delivery delays.
• Prepared offer letters and maintained an organized document archiving systems.
• Served as liaison between client and vendor administrative teams to ensure effective communication and smooth project operations.

Assistant Resource and Partnership Intern – Non-Profit Organization at Foodcycle Indonesia (2022-02 – 2022-07)

• Identified and engaged prospective donors to support donation programs.
• Communicated and coordinated with partners and foundations regarding collaboration opportunities.
• Developed and managed donation shipment schedules to ensure timely delivery.
• Monitored and followed up on donation shipments to ensure receipt and proper handling by partners.
• Provided clear information about donation programs and partnership opportunities during meetings with partners and foundations.
• Documented donation events by capturing photos and maintaining proper visual records.

Staff Accounting Intern - Logistics at PT Selogiri Sampurna Putra (2018-08 – 2018-10)

• Managed payment slip archives and handled incoming/outgoing correspondence.
• Conducted basic financial audits and prepared expense/income reports.
• Created financial summaries and supported report preparation.
• Designed brochures to support sales efforts.

Staff Administration Intern in IT Division - Automotive at PT Indo Mobil, Tbk (2018-06 – 2018-08)

• Scheduled meetings and prepared meeting minutes.
• Handled incoming and outgoing letters and official documents.
• Managed mail archives and document filling systems.
• Monitored employee attendance (IT Division).
• Maintained stationery inventory for the IT Division.

Bachelor in Global Business Marketing – Bina Nusantara University (2019-09 – 2023-11)

High School Diploma in Office Administration – Tarakanita Vocational Highschool (2016-07 – 2019-05)