people , Customer Experience, Business Management
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Hello, I’m Lidya — A dynamic Founder, Marketing Communication Leader, and Recruitment Strategist with nearly 10 years of experience driving business growth, brand excellence, and global talent leadership. With a background in Agri-Business (University of Islamic Malang), I specialize in marketing strategy, branding, recruitment, sales optimization, and customer retention — helping businesses from SMEs to multinationals boost revenue and strengthen market positioning. As a Founder , I manage 4 active businesses, leading end-to-end growth strategies, recruitment frameworks, and cross-functional teams.
I have overseen 100+ recruiters across APAC, EMEA, and LATAM, aligning global recruitment with business expansion goals. My expertise includes digital marketing, SaaS, and CRM analytics, with proven adaptability in hybrid/remote work and agile environments. Beyond business, I bring strong communication and public presence as Putri Pertanian 2016, Duta Wanita BMI 2021, and Duta Literasi Jambi 2023.
Certified in Business Management, Digital Marketing, and Public Speaking, I’m passionate about continuous learning, leadership, and empowering teams to achieve impactful results.
International HR Recruiter Business And Growth - AC Talent WFH July 2025 – Present - Part- time PJ- WFA
Head of Department /Head of Marketing And Business Communications (FULLTIME Politeknik Nest (Hospitality Campus) - Hybrid - Full-time August 2023 – September 2025
Responsibilities & Achievements: Led and managed the Marketing Communication Department, covering outbound, inbound, canvassing, digital marketing, and customer direct distribution (CDD) teams. Rebuilt and recharged the department’s structure through effective recruitment, onboarding, and continuous coaching to enhance performance and team synergy. Developed people and leadership capabilities by delivering regular training, mentoring, and performance evaluations to ensure high productivity and growth mindset across teams.
Designed and implemented SLA, SOP, and OKR frameworks to drive operational excelence, accountability, and measurable performance outcomes. Directed strategic marketing initiatives — SEO, content planning, social media, PR, and digital campaigns — to strengthen brand awareness and conversions. Built partnerships with schools, universities, corporations, and government bodies to expand networks and brand visibility.
Managed KOL and influencer programs, including selection, negotiation, activation, and ROI evaluation. Colaborated cross-functionaly with Sales, HR, and Customer Service to ensure alignment, workflow integration, and achievement of business targets
Business and Communication Mentor (Freelancer) Eduwork, Deallsjob, Personal by Collabs Company, PJ, Webwirausaha, Kanca UMKM, UMKMSMEA, pengusahawanita, (2018 – Present) - freelance .
Created training materials on digital marketing and related marketing fields. Served as a freelance trainer on digital marketing topics and general marketing. Offered flexible hours to accommodate students' schedules. Monitored students' tasks and progress, providing guidance for improvement.
Team Leader & QA Trainer - Content Moderation Analyst Services (FULLTIME PT. Transcosmos Indonesia | July 2021 – August 2023 - full-time - wfo
Led & supervised 150+ agents (CS & moderators), improving productivity by 25% through SLA & AHT control. Recruited, trained, and coached agents end-to-end, boosting case resolution by 20%. Achieved Best Team 2022 with zero findings in 2,000+ cases. Acted as QA Trainer, monitoring quality and delivering performance feedback. Managed daily operations using CRM & cloud tools, supporting HR in attendance .
Agent Call Center | Senior Customer Service Representative (FULLTIME PT. Infomedia Telkom Group | 2020 – 2021 - - full-time - wfo
Provided premium service, escalating customer issues and ensuring satisfaction, with a 98% resolution rate. Promoted to Senior CSR for outstanding sales performance, achieving top sales ranking. Used CRM, SaaS, and Avaya software to manage customer queries, improving response times by 15%.
Leader - Front Office | Cashier & Crew Team (SHIFTING Jumini F&B | 2017 – 2019 - shifting - wfo
Managed team operations and schedules, improving service efficiency by 20%. Handled online and onsite cafe delivery cases, reducing delivery time by 10%. Managed influencer relations and social media briefings to boost brand awareness. career path as front office leader
Bachelor of Agriculture Business University of Islamic Malang | Sept 2016 - Aug 2020
Major: Management and Business Agriculture Final CGPA: 3.71
Achievements: Runner-up 2 in Putra-Putri Pertanian UNISMA 2016. Managed RUMAH BACA during KKN program, which continues to run. Served as Secretary UKM and Recruiter for Oleaceae Dance Organization. Graduated 3rd in Cumlaude in Faculty of Agriculture
