Luvia Lius

Good day peeps! I’m a marketing enthusiast with a love for all things creative, from promotion and graphic design to social media and event planning. Whether it’s bringing a brand to life, running online and offline events, or designing eye-catching visuals, I’m always here for a good challenge and a chance to make magic happen!

I’m passionate about creating marketing strategies that not only drive growth but also spark excitement and engagement. I’ve had the pleasure of running a variety of events that have consistently brought people together and delivered awesome results. With a natural knack for blending creativity with strategy, I’m all about using innovative approaches to boost brand presence, build connections, and deliver results that truly matter.

Constant growth is my vibe, and I’m always on the lookout for new ways to keep things fresh and exciting.

I’m thrilled to connect and explore new opportunities to collaborate!

Head of Marketing & Creative at PAPERCLIP Indonesia (2024-05 – Present)

• Developed integrated creative campaigns, including the Joyful Journeys School Holiday Fair, enhancing customer engagement and driving strong seasonal product sell-through.
• Managed a cross-functional marketing and creative team, ensuring cohesive execution across social media, retail activations, branding, and content strategy.
• Optimized marketing budgets by prioritizing organic performance across Instagram, TikTok, and in-store activations, improving cost efficiency while keeping influencer spending minimal.

Digital Marketing Specialist at Retail Orang Tua Group (2023-07 – 2024-04)

• Managed end-to-end social media marketing, including content planning, copywriting, and platform operations.
• Produced creative assets for digital and offline campaigns (including POSM), and coordinated with KOLs for brand initiatives.
• Ensured alignment between online campaigns and offline events while supporting creative direction for photoshoots.

Graphic & Email Marketing Intern at Oriente (2022-01 – 2022-06)

• Designed weekly Email Direct Marketing and social media campaign assets to improve customer engagement.
• Created POSM, recruitment flyers, and marketing visuals for both online and in-store promotions.
• Conducted content editing and translation (Bahasa ↔ English) and supported product/app testing before releases.

Bachelor of Art in Visual Communication Design – Universitas Tarumanagara (2019-08 – 2023-01)