Muhamad Abdul Afif

I am Muhamad Abdul Afif, a dedicated copywriter and digital marketing enthusiast with a Bachelor's degree in English Literature from UIN Syarif Hidayatullah Jakarta. My academic journey has equipped me with a solid foundation in linguistics and literature, complementing my professional experience in crafting compelling content. During internships at CV.

Alldinar Store

Nusantara and Figurupa Studio, I specialized in creating engaging scripts, visual copy, and targeted messaging for diverse clients across industries, including cafés, dental services, and jewelry stores. Passionate about transforming ideas into impactful narratives, I bring a blend of creativity and strategic thinking to every project.

Copywriting Intern - CV. Alldinar Store Nusantara

March 2024 - June 2024

• Created engaging scripts, visual copy, and social media captions.
• Developed targeted messages for messenger marketing campaigns.
• Compiled and presented weekly and monthly reports.

Copywriting Intern - Figurupa Studio

March 2024 - May 2024

• Produced content for internal projects and collaborated with clients from diverse industries.
• Crafted engaging narratives and visual content.

Digital Operations Assistant - Ketupat Sayur Padang Uni Diana Ongoing

• Created engaging visuals and descriptions for menu items.
• Implemented customer feedback, such as adding options for additional condiments.
• Assisted with operations on GoFood and GrabFood by managing menu listings, processing orders, and handling customer inquiries.

Universitas Islam Negeri Syarif Hidayatullah Jakarta – Jakarta, Indonesia

Sep 2018 – Aug 2023

Graduated in English Literature Study, 3.23/4.00

• Course work includes: Cinema Introduction, Essay Writing, and Academic Writing.
• Participated as Director of Photography in short film project “Inevitable.”
• Produce and directed short film project “Downgrade.”
• Participated in Workshop eBook KKN-DR 2021.
• Participated in KKN-DR 2021.