Muhammad Tuntas

Digital marketing manager who runs the function end to end: strategy, budget, team, and the number it has to hit. I came into marketing in 2024 from financial services, where I finished as a branch manager owning a full P&L, and I have run it the same way since. Performance marketing across Meta, Google, TikTok, and marketplaces, plus SEO and organic social, backed by clean tracking and analytics.

Recent results: agency revenue up 40% year over year, member sign-ups up 251% at a 79% lower cost per acquisition, and ROAS up to 20.95. I also build the internal automation the team runs on, which took each account handler from 3 to 4 clients up to 6 to 8 without adding headcount.

Digital Marketing Lead at Banana Digital Boost (2024-05 – Present)

• Reshaped strategy, service mix, and delivery model, growing agency revenue 40% YoY, improving cost efficiency 30%, and expanding the client base 50%.
• Scaled member sign-ups +251% at 79% lower cost per acquisition (Rp 2,733 vs Rp 13,213) for a national market research platform via a Meta Advantage+ rebuild.
• Drove ROAS up to 20.95 for an e-commerce store across paid and marketplace channels.
• Generated 506 cross-border WhatsApp leads at 15.7% lower cost per lead across 5 international markets (best CPL Rp 6,558) for a fintech lender.
• Grew an e-commerce store's marketplace revenue +63.9% MoM to Rp 969.7M and cut cancellation rate from 12.1% to 9.0%.
• Lifted organic sessions +52% and improved average Google ranking from 12.57 to 9.30 across an 80+ page technical and on-page SEO overhaul.
• Built internal automation that lets each account handler cover 6 to 8 clients (up from 3 to 4) across 10+ retainers, automating client reporting end to end.

Branch Manager at Smart Multi Finance (2022-03 – 2024-04)

• Owned full P&L of the branch, leading Marketing, Collection, and Operations against monthly and annual profit-before-tax targets.
• Managed operational budgets and cash-financing sales while keeping credit quality within first-installment-default thresholds.
• Grew the financing booking pipeline through retail and corporate agent relationships.

Assistant Manager at Federal International Finance (FIFGROUP, Astra) (2017-07 – 2020-11)

• Led branch profitability across 7 to 9 branches managing up to IDR 1.2T in total assets (progressed from the Management Development Program).
• Turned around a loss-making branch to profitable; reduced net losses and delinquency through preventive and corrective action.

Call Center Officer at Infomedia Solusi Humanika (Telkomsel) (2015-04 – 2017-02)

• Handled 70 to 90 customer calls per day at 95%+ satisfaction while keeping average handling time under 120 seconds.

Full-Stack Digital Marketing – RevoU (2024 – 2024)

Bachelor in Communication Science, Public Relations – Universitas Islam Bandung (2010 – 2015)