Visual Designer at Paradimensi (2023-01 – 2024-10)
- Developed immersive 3D environments and motion graphics for the Pataland metaverse platform using Unity and Blender, increasing user engagement metrics by 30%
- Led UI/UX design for VR, web-mobile, and web-desktop applications using Figma and Adobe Creative Suite, ensuring cross-platform consistency and improving overall user satisfaction
- Implemented advanced 3D optimization techniques (texture mapping, polygon reductions), enhancing VR/mobile real-time rendering performance by 20%
- Created dynamic animations and interactive visual content for web and social media, boosting brand visibility by 25%
UI/UX Designer (Independent Case Study) at Tuku Coffee (2024-07 – 2024-08)
- Designed a fully interactive, motion-enhanced e-commerce app prototype in Figma and Unity, adding barcode scanning for table orders, which reduced order entry time and improved user satisfaction
- Developed a scalable UI/UX system in Figma using auto-layout and component libraries, creating 12 functional screens with integrated motion interactions that streamlined design handoff and reduced prototype iteration time by roughly 20%
- Accelerated production of marketing materials by utilizing Generative AI tools for product photoshoots, ensuring visual consistency with the app's brand identity
AR App Designer (Self-Directed Project) at ZooPlanet (2023-06 – 2023-08)
- Built an interactive AR educational application from concept to launch using Unity and Adobe Illustrator, delivering an optimized Android APK
- Created the complete UI/UX design system and integrated 3D models with AR functionality, allowing users to scan 12 physical cards to reveal animated 3D objects with sound effects
- Customized Unity scripts to ensure responsive, intuitive, and engaging interactions across multiple device resolutions
Game Artist & UI Designer at Indonesia Cyber Education (ICE) Institute (2023-02 – 2023-06)
- Prototyped user-friendly interfaces in Figma, applying HCI principles to improve game navigation and player engagement
- Rigged and animated 3D characters, developed low-poly models in Autodesk Maya, and created VFX with After Effects, delivering polished assets that enhanced visual quality and gameplay immersion
- Led visual development for "The Ojek Rescuer," which earned Favorite Game Play, Favorite Game Teaser, and Best Serious Game at the 2023 ICE Institute Awards
Freelance & Agency Motion Designer at PT. Indosat Tbk & Enox Skincare (2022-11 – 2023-02)
- Crafted a 30-second toon-style animation ad with dynamic typography using After Effects and Illustrator, supporting Indosat IM3's branding strategy and increasing audience engagement
- Modeled ultra-realistic 3D replicas and animated a 1-minute CGI advertisement for Enox Skincare using Blender, then integrated the animation into the campaign, strengthening the brand's market positioning
Creative Lead – Experiential & Event Design at Grab It Fast, Family of Rain City, TIMES 4.0 (2020-12 – 2022-12)
- Directed visual branding, motion graphics, and live-streaming assets for large-scale hybrid/experiential events engaging 10,000+ attendees
- Managed remote teams of designers, implementing custom Adobe action workflows that reduced production time by 50% without sacrificing quality
- Delivered dynamic promotional media-including teaser videos, OBS broadcast assets, and UI streams-created with Illustrator and Blender, which increased event registrations and boosted attendee engagement
