Nur Asfia

Strategic Communication Researcher and Public Relations Consultant with proven expertise in communication research methodology, strategic communication planning, and data-driven communication analytics. Supported research and strategic communication planning as Assistant Researcher for a national communication handbook initiative in partnership with KOMDIGI, coordinating with 50+ ministries, agencies, and public institutions. Author of 3 academic publications and 3 published books spanning public relations, leadership, and fiction genres, with all work indexed on Google Scholar.

Holds a BNSP (Badan Nasional Sertifikasi Profesi) certification in Public Relations Design Strategy. Experienced supporting corporate, government, and public-sector initiatives across 5+ client engagements through qualitative and quantitative research, communication analytics, and evidence-based strategies.

Junior Consultant at Markathing (2025-01 – Present)

• Led stakeholder analysis and communication research for 5+ corporate, public-sector, and government clients, applying qualitative research, stakeholder mapping, and primary and secondary research methodologies to translate complex data into actionable strategic insights.
• Managed end-to-end project delivery and client engagement, achieving 100% on-time delivery while producing 2 communication analytics reports using data visualisation and audience insight analysis to support C-level strategic decision-making.

Social Media Specialist at Universitas Ahmad Dahlan (2025-02 – 2025-05)

• Evaluated digital communication performance using analytics tools and audience insights, implementing data-driven content strategies that improved reach, engagement, and cross-channel effectiveness.
• Designed integrated digital campaigns and structured content calendars across Instagram, TikTok, and institutional website channels, strengthening university branding, institutional visibility, and audience engagement among prospective students and key stakeholders.

Social Media Specialist at Biro Sistem Informasi UAD (2022-09 – 2024-09)

• Developed and executed data-driven digital strategies, managing structured content calendars and performance tracking to strengthen institutional visibility, audience growth, and social media engagement.
• Led end-to-end creative campaigns and social media positioning while coordinating with design and IT teams to maintain consistent branding, technical functionality, and performance across official institutional channels.

Event Organiser & Copywriter at Behome Indonesia (2021-07 – 2023-12)

• Researched and produced 20+ educational content pieces on mental health and family communication, reaching over 10,000 users through audience-focused copywriting, content strategy, and digital engagement initiatives.
• Facilitated and moderated 10+ public discussions while coordinating event logistics and speaker management, fostering active community participation and ensuring successful event execution.

Marketing Communications Intern at Metropolitan Mall Cibubur (2019-08 – 2020-03)

• Supported the execution of large-scale promotional events and cross-functional communication plans across marketing, operations, and merchant relations, contributing to increased foot traffic, local brand visibility, and stronger merchant partnerships.
• Developed promotional materials and on-site signage while compiling post-event performance summaries, ensuring consistent brand messaging and providing actionable feedback for subsequent marketing initiatives.

Bachelor of Communication (Public Relations) in Public Relations – Universitas Ahmad Dahlan (2021-09 – 2025-03)