SEO Content Writer - SEO Off Page - Ex Journalist
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Hi, I’m Oktarina Paramitha Sandy, a former journalist with 6 years of experience in media, reporting, and content writing, currently transitioning into the SEO and digital marketing industry as an SEO Copywriter. I currently work at Juara Holding Group, where I focus on creating SEO-optimized content through keyword research, content strategy, on-page SEO optimization, and content planning to help improve organic visibility and traffic growth.
Before moving into SEO, I worked as a reporter at Validnews.id and Cyberthreat.id, covering national issues, social welfare, technology, and cybersecurity. That experience helped me build strong research, analytical writing, storytelling, and audience-focused communication skills.
I’m particularly interested in SEO content strategy, organic growth, and continuously expanding my knowledge in technical SEO and off-page SEO, including backlink fundamentals and outreach. I’m detail-oriented, adaptable, and passionate about creating content that is both search-engine friendly and valuable for readers.
Juara Holding Group — SEO Copywriter
Feb 2025 – Present | Denpasar, Bali
Develop SEO-optimized content based on keyword research and content strategy to improve organic visibility and traffic growth.
Create blog articles, landing pages, and marketing copy aligned with brand objectives and search intent.
Optimize on-page SEO elements including headings, metadata, internal linking, readability, and content structure.
Support SEO off-page initiatives through backlink fundamentals, outreach concepts, and content collaboration.
Conduct competitor and keyword analysis to identify content opportunities and improve search performance.
Boleh Dicoba Digital — SEO Specialist Intern
Aug 2024 – Dec 2024 | Remote
Conduct keyword research and develop structured content plans for client websites and brands.
Produce SEO-friendly articles aligned with search intent and content strategy goals.
Assist with on-page SEO optimization, including metadata, headings, and internal linking improvements.
Support basic SEO performance analysis using tools such as Google Search Console and Google Analytics.
Validnews.id — Reporter (National & Social Issues)
Aug 2021 – Feb 2025 | Jakarta
Write and publish news articles covering children, women, social welfare, and human development issues.
Produce in-depth reports and interviews on national and social topics with strong research and fact verification.
Analyze complex issues and transform them into engaging, audience-focused content.
Collaborate with editorial teams to deliver timely, accurate, and high-quality reporting.
Cyberthreat.id — Reporter (Technology & Cybersecurity)
Apr 2019 – Jun 2021 | Jakarta
Write and publish articles related to technology and cybersecurity trends, issues, and developments.
Produce feature stories and investigative reports on national cybersecurity topics.
Research and validate information from credible sources to ensure content accuracy and reliability.
Simplify technical and cybersecurity-related topics into accessible content for broader audiences.
Institut Ilmu Sosial dan Ilmu Politik Jakarta — Bachelor of Communication
2014 – 2019
Focused on journalism, media communication, research, and content writing. Developed strong skills in reporting, analytical writing, interviewing, and audience-centered communication.
Boleh Belajar Digital — SEO Specialist Bootcamp
2024
Completed intensive training in SEO fundamentals, keyword research, on-page SEO, technical SEO basics, content strategy, and SEO performance analysis.
