Putri Kurniawaty Rahim

I’m a vibrant and passionate professional with 5+ years of experience in Copy Writing, Content Writing, UX Writing. With a vision to help society through my writing skills, i have successfully led various projects in digital agency, health media, and e-commerce company. Not stopping there, i keep my self to learning new knowledge about writing, both planning and execution. I’m looking forward to challenging myself and growing more in future working experience.

SEO Content Writer | Farmaku (Mar 2019 - Feb 2024)

• Create new and enrich existing various article contents (topic: health, medicine, beauty, parenting etc.) in accordance to SEO strategies and writing guidelines.
• Performing keyword research using SEO Tools Ahref, Google Search Console, Google Analytics.
• Ensure articles follow journalistic standards, but are interesting enough to attract readers and be found in search engines.
• Create product descriptions on the website and market place in accordance with market place strategies.
• Collaborate with other division or department to create requirements copy writing for various projects like landing page, blast copy, promotion banner materials or mobile app description.
• Collaborate with product teams (project manager and UI/UX Designer) to create UX Writing for Mobile App.

• Create new various article contents (topic: beauty, living industry, architecture, parenting etc) and self edit in accordance to SEO strategies and brand guidelines.
• Optimize articles to increase organic traffic and conversion.
• Planning and executing social media content for multiple clients.
• Create editorial calendar, scheduling, and maintaining content for the following platform Facebook, Instagram, Linkedin.
• Trend observation, data tracking of followers engagement growth.
• Collaborate with other division to create concept of social media graphic content.
• Create monthly report.

• Assist in the daily operation of hotels kitchen restaurants, including casual dining and room service.
• Participate in pre-shifting meetings to review menus.
• Collaborate with service staff and other F&B team members to ensure high quality service and build positive relationship with guest.

Mercu Buana University (2014 - 2018)

Major in Advertising and Marketing Communication

GPA: 3.74/4.00