Digital Marketing at Rhapsodie.co (2025-11 – Present)
Managed multiple Instagram accounts and executed promotional campaigns with focus on KOL management and brand collaborations.
- Managed four Instagram accounts using Meta Business Suite, ensuring consistent brand communication aligned with business and campaign objectives
- Developed and executed annual promotional campaigns (Christmas, Chinese New Year, and Eid), contributing to promo concept development (discounts, vouchers) and translating them into clear content calendars and visual briefs
- Led KOL management activities, including identifying relevant creators, outreach, negotiation, and deal closing, to support campaign objectives and increase brand visibility
- Initiated and managed brand collaboration campaigns with partners such as English One and CreativKids by handling partner outreach, explaining promotional mechanics, and preparing visual voucher briefs
- Actively participated in content performance discussions and insight analysis to evaluate engagement trends and support continuous content and campaign optimization
Digital Marketing Intern at PT Agro Pasti Indonesia (2025-03 – 2025-09)
Developed and executed comprehensive digital marketing strategies with focus on CRM communication and content planning across multiple platforms.
- Developed, planned, and executed a monthly content plan pipeline across all digital platforms (Instagram, Facebook, TikTok, YouTube, push notifications, WhatsApp blasts, and In-App Banners) to ensure consistent brand communication and enhance audience awareness and engagement
- Planned and executed end-to-end CRM communication across multiple touchpoints (push notifications, WhatsApp blasts, in-app banners), aligning messaging with campaign objectives and customer journey stages to drive engagement and retention
- Conducted A/B testing on push notification timing and copy variations to identify optimal engagement windows and improve open rate and CTR
- Developed CRM copywriting for promotional, reminder, and educational communications, tailored to audience characteristics and usage context
- Created and presented a photo and video SOP to Sales Agronomists to improve field documentation quality, enabling its use as effective content for brand communication
Digital Marketing Intern at PT Sukses Belajar Kuliner (Foodizz) (2024-02 – 2024-04)
Created content and managed KOL collaborations for food and beverage marketing with focus on trend analysis and social media engagement.
- Researched and analyzed content performance metrics to identify improvement opportunities, leveraging insights to refine content strategies
- Accomplished higher social media engagement by producing trend-aligned content and analyzing performance metrics across Instagram, YouTube, and TikTok to optimize brand reach and audience interaction
- Created 36 Instagram posts and 12 TikTok drafts content by implementing a content strategy focused on audience behavior and platform trends to drive visibility and engagement
- Facilitated cooperation with 9 KOLs and culinary business owners by developing topics and question briefs for interview content and managing collaborations to ensure successful collaborations
- Conducted SEO analysis by monitoring website performance and optimizing keywords to improve organic traffic and search engine rankings
Ketua Divisi Komunikasi dan Informasi at UKM Musikingdom (2022-01 – 2022-12)
Led communications division for music arts organization, managing social media and sponsorship communications.
- Responsible for managing the social media accounts of UKM Musikingdom
- Creating creative content
- Establishing communication with sponsors to explore potential collaborations
Staff Muda at HMAN - Departemen Pendidikan (2021-03 – 2022-01)
Organized educational webinars and events for students in Administrasi Niaga program.
- Organized and promoted 3 webinars on CV preparation and content creation, attended by 250+ students, helping them enhance their job application skills and digital presence
- Served as the Master of Ceremony (MC), ensuring smooth event flow and maintaining audience engagement
- Reached out to and secured KOLs as guest speakers, effectively managing communications and partnerships to provide valuable insights for participants
- Created and managed social media content to increase engagement and awareness, utilizing Canva, Adobe Photoshop, and Premiere Pro for high-quality visuals and promotional materials
- Developed and executed content strategies that enhanced audience interaction and effectively communicated promotional messages
- Acted as the primary liaison for partnership opportunities, managing communications and negotiations for potential collaborations
