Rachmat Andrian

7+ years of freelance experience. 2.5+ years working in-house with start-ups and agencies. Graduate of Gadjah Mada University. Experienced across identity, branding, marketing, packaging, UI, and motion graphic (including Lottie)

Graphic Designer at PT. Cheil Worldwide Indonesia (2025-07 – Present)

Outsourced to PT. Samsung Electronics Indonesia. Developed key visuals and executed daily graphic design and motion design tasks.

• Designed packaging, merchandise (tumbler), and digital marketing assets for S25 Edge x Chako Lab. Resulted in 1200+ sales
• Designed exclusive packaging for S26 x Shopee Mall. 2000 units produced
• Designed Samsung Special Ramadhan Box 2026 and its key visuals across digital communication
• Designed acrylic display box for S26 collaboration with Sukacita & Bergetjolak
• Produced monthly motion promo ads deployed across Samsung Offline Exclusive Stores in Indonesia
• Delivered daily assets including ads, social media, CPAS, key visuals, and website materials for Samsung Indonesia

Art Director at CV. Studio Cikajang 19 (2025-01 – 2025-05)

Led the rebranding of CV Studio Cikajang 19 following its transition into a broader production house; rebranding the identity to reflect the new business model.

• Designed event materials for Rakor dan Pelatihan Humas Kementerian Komunikasi dan Digital (Feb 2025), including stage design, gate, banner, and motion bumpers for screen displays
• Created stage banners and motion bumpers for Komdigi Revolusi Kreatif (Taman Mini, Apr 2025)
• Developed motion design assets for Kemenperin Webinar: Talkshow Global Future Market 2025
• Pitched, storyboarded, and assisted in directing the Manifesto Video for PT Nama Inovasi, a metal furniture manufacturer
• Produced branding and marketing assets for PT Nama Inovasi, and managed their social media content design

Creative Designer at Playground Creative House (2024-06 – 2024-12)

Playground is a self-owned agency that focuses on creative branding. As a Creative Designer, I lead the development of designs and creative concepts to create impactful visuals and strategies. In 2024, I successfully managed the branding and marketing needs of several cafes, SMEs, and entrepreneurs.

Brand Designer & Consultant at PT. Fortuna Mitra Sejahtera (Mantul.co.id) (2023-12 – 2024-04)

Mantul.co.id is an emerging fintech startup focused on providing easy access to financial products and offering information & literacy services to help users make informed and secure financial decisions.

• Designed a professional and effective logo
• Crafted the brand guidelines and identity within 2 months, leading to a successful launch. Created essential assets for product development, including assets & icons
• Developed the company's stationery and peripheral designs
• Designed promotional banners for product launches

Graphic Designer at PT. Boga Field Indonesia (Bofie.id) (2023-02 – 2023-08)

Bofie.id is a student-led startup based in Yogyakarta that integrates POS systems and marketplace solutions for the agricultural industry. The platform aims to centralize agricultural supply and management for MSMEs into one unified platform.

• Designed visually engaging pitch decks that played a key role in securing Bofie's acceptance into the IBISMA 2023 incubation program
• Developed a cohesive visual language to strengthen the brand identity
• Developed product and website prototypes
• Created cohesive branding assets that elevated Bofie's overall presentation and product appeal

Graphic Designer at PT. SimpleFi Indonesia (AwanTunai.co.id) (2022-08 – 2022-12)

• Received the "Top Intern" award out of 70+ peers at the end of my internship
• Earned an additional certification for significant contributions to notable projects, including the design of the company's intranet
• Made key contributions to major projects such as: Rebranding initiatives, Design of web and product assets, social media campaigns and merchandise development
• Selected as a speaker for AwanTunai's Masterclass, delivering a session on effective communication in the workplace

Philosophy in Philosophy – Gadjah Mada University (2018 – 2023)

High School Diploma – 6 Senior High School Jakarta (2015 – 2018)