Creative & Coordination Director at STEB Asia - Creative Agency (2020-10 – Present)
- Define and lead the creative vision for campaigns and brand projects
- Translate business objectives into compelling creative concepts
- Direct and mentor designers, writers, and creative teams
- Oversee execution from concept to final production
- Ensure brand consistency across all platforms
- Collaborate with clients and stakeholders to deliver effective solutions
- Create and explore UI/UX design for mobile apps and websites
- Ensure seamless user experience and visually engaging digital interfaces
Creative & Coordination Director at STEB Asia - Creative Agency (2020-10 – Present)
Project Highlight
- Led the digitalization of insurance products based in Switzerland and services, transforming traditional processes into seamless digital experiences across mobile and web platforms.
Senior Graphic Designer at Montigo Resorts Seminyak (2017-08 – 2020-07)
- Designed promotional materials including posters, flyers, and in-house marketing assets to support hotel campaigns
- Created visually compelling content aligned with brand identity to attract and engage guests
- Conducted professional photography for hotel rooms, facilities, and products for marketing use
- Documented hotel events through photography and visual storytelling for promotional and archival purposes
- Collaborated with marketing and operations teams to deliver timely and effective visual content
- Ensured consistency of branding across all printed and digital materials
Senior Graphic Designer at Montigo Resorts Seminyak (2017-08 – 2020-07)
Projects Highlight
- Leveraged social media platforms as key promotional channels through compelling visual storytelling
- Produced and curated image and video content that enhanced brand visibility and drove audience engagement
- Highlighted hotel experiences through creative visuals to attract potential guests
Graphic Designer at Montigo Resorts Nongsa (2014-07 – 2015-07)
- Designed promotional materials including posters, flyers, and in-house marketing assets to support hotel campaigns
- Created visually compelling content aligned with brand identity to attract and engage guests
- Conducted professional photography for hotel rooms, facilities, and products for marketing use
- Documented hotel events through photography and visual storytelling for promotional and archival purposes
- Collaborated with marketing and operations teams to deliver timely and effective visual content
- Ensured consistency of branding across all printed and digital materials
Graphic Designer at Montigo Resorts Nongsa (2014-07 – 2015-07)
Projects Highlight
- Collaborated with a Singapore-based team to produce high-quality hotel and lifestyle photography
- Contributed to visual direction and execution, capturing brand-aligned imagery of rooms, facilities, and guest experiences
Multimedia Designer at Habitat For Humanity - NGO (2013-06 – 2014-06)
- Designed visual and multimedia materials to support NGO campaigns focused on building homes for underserved communities
- Created compelling graphics, videos, and digital content to raise awareness and encourage public participation
- Documented events and field activities through photography and videography, capturing authentic human stories
- Produced storytelling content highlighting the impact of housing initiatives for fundraising and outreach
- Collaborated with program teams to translate social missions into engaging visual narratives
- Managed and optimized content for social media and digital platforms to increase engagement and donor interest
- Ensured all visual outputs aligned with the organization's mission, values, and branding
Multimedia Designer at Habitat For Humanity - NGO (2013-06 – 2014-06)
Project Highlight
- Appointed as Lead Visual Creative for a major housing initiative in Indonesia following a key partnership with The Coca-Cola Company
- Directed the visual storytelling and creative output for campaigns supporting large-scale house-building programs
- Directed a flash mob event in of the biggest mall in Jakarta to gain more awareness about the NGO's mission and vision
Graphic Designer at Aston Hotel Tanjungpinang (2011-06 – 2013-06)
- Designed promotional materials including posters, flyers, and in-house marketing assets to support hotel campaigns as part of a pre-opening team
- Created visually compelling content aligned with brand identity to attract and engage guests
- Documented hotel events through photography and visual storytelling for promotional and archival purposes
- Collaborated with marketing and operations teams to deliver timely and effective visual content
- Ensured consistency of branding across all printed and digital materials
Graphic Designer at Aston Hotel Tanjungpinang (2011-06 – 2013-06)
Projects Highlight
- Produced design content that enhanced brand visibility and drove audience engagement for newly open pub lounge
Graphic Designer at Sterling Company (2008-01 – 2010-12)
- Developed creative assets for international restaurant brands including Pizza Hut, The Coffee Beanery, TCBY, Fuddruckers, and Arby's
- Designed promotional materials such as menus, in-store visuals, banners, and campaign graphics to drive sales and customer engagement
- Adapted global brand guidelines into localized designs suitable for the Qatar market
- Collaborated with marketing teams to deliver timely campaigns and seasonal promotions
- Ensured visual consistency and brand compliance across multiple outlets and platforms
Graphic Designer at Sterling Company (2008-01 – 2010-12)
Projects Highlight
- Collaborated with a USA-based team to produce high-quality rebranding materials for Pizza Hut
- Contributed to visual direction and execution, capturing brand-aligned imagery of rooms, facilities, and guest experiences across all restaurant outlets
