Raffsst Creative

Graphic Designer and UI Designer with 3+ years of hands-on experience turning ideas into visuals that communicate, engage, and convert. Proficient across the full Adobe Creative Suite and Figma — from brand identity and campaign assets to interface design and motion graphics. Experienced in end-to-end content production, editorial workflow management, and cross-team coordination across corporate, government, and digital agency environments.

• Social Media Administration at PT Jantra Groupo Indonesia Tbk (2025-07 – 2026-01) Contract position• Managed end-to-end TikTok & Reels production — scripting, visual design, and high-retention editing — for automotive content reaching over 100K impressions per video.
  • Coordinated promotional campaigns with local media and KOLs, including creative asset distribution and brand alignment.
  • Developed and maintained monthly editorial calendars to ensure brand consistency and daily engagement targets. • Monitored social media KPIs and produced data-driven performance reports for strategy optimization.

• UI Design Assistant at PT Pertamina Hulu Sanga-sanga (2024-08 – 2024-11) Project-based • Redesigned internal application interface with clean layouts, intuitive interaction patterns, and improved information hierarchy.

  • Standardized typography, color systems, and visual hierarchy across all application modules for consistency.

  • Restructured navigation and implemented breadcrumbs, reducing user friction and improving browsing efficiency.

  • Improved content scannability through structured spacing, heading systems, and optimized content blocks.

• Multimedia Assistant at Departemen Ilmu Pemerintahan Universitas Brawijaya (2023-01 – 2023-10) Contract position • Produced graphics, infographics, and video assets for digital posts and stories across social media platforms. • Monitored engagement metrics via Instagram Insights and applied findings to improve content strategy. • Developed monthly editorial calendars aligned with departmental events and academic milestones.

• Content Creator at Dinas Komunikasi dan Informatika Daerah Istimewa Yogyakarta (2023-07 – 2023-08) Internship • Designed infographics and promotional materials for government programs, strictly adhering to official branding guidelines. • Documented official government events including press conferences, cultural festivals, and ceremonies. • Maintained a structured digital asset library for efficient retrieval and contentrepurposing.

Bachelor of Governmental Studies in Governmental Studies – Universitas Brawijaya (2020 – 2024)