Rahmad Basri

A passionate and results-driven professional with over 5 years of experience in sales, marketing, and business management, including 3 years as Sales & Marketing Manager and 2 years as General Manager in the beauty and electronics industries. Skilled in strategic planning, digital marketing, product development, and operational leadership. Proven ability to lead cross-functional teams, execute impactful marketing campaigns, and build strong partnerships that drive sustainable business growth.

Combining creativity with analytical thinking, I excel at transforming business ideas into measurable results and long-term success.

General Manager at PT MOCNA INDAH SEJAHTERA (Mocna by Gona) (2022-06 – Present)

• Supervise all company operations including production, distribution, marketing, sales, and customer service.
• Develop and enforce Standard Operating Procedures (SOPs) to ensure efficiency and quality control.
• Manage budgets and resources effectively to achieve financial and strategic goals.
• Develop and execute short- and long-term business strategies to drive company growth.
• Identify market trends and consumer insights for new product development in the beauty sector.
• Lead R&D initiatives covering formulation, packaging design, and market positioning.
• Design and implement integrated marketing strategies to build brand awareness and drive both online and offline sales.
• Manage influencer collaborations, brand ambassador programs, and product launch campaigns.
• Evaluate the performance of digital marketing (SEO, SEM, paid ads, social media).
• Recruit, train, and develop cross-functional teams across production, sales, and marketing.
• Set KPIs, conduct regular performance evaluations, and promote a positive, results-driven culture.
• Ensure all products meet quality standards and comply with BPOM regulations and other certifications (e.g., halal, cruelty-free).
• Collaborate with the legal and compliance teams to ensure all business operations align with cosmetic industry regulations.
• Build and maintain strong relationships with distributors, resellers, online marketplaces, and other business partners.
• Explore and pursue opportunities to expand into national and international markets.

Sales & Marketing Manager at PT GUAGUA ELECTRONIK INDONESIA (Di guagua) (2020-05 – 2022-04)

• Developed and implemented sales and marketing strategies aligned with business goals.
• Conducted market and competitor analyses to identify new opportunities and threats.
• Led and motivated a sales and marketing team to achieve and exceed performance targets.
• Managed the sales & marketing budget for optimal ROI.
• Designed and executed promotional campaigns and marketing events to enhance brand visibility.
• Built and maintained key client and partner relationships (B2B & B2C).
• Oversaw digital marketing initiatives, including SEO, SEM, social media, and email campaigns.
• Collaborated across departments (product, customer service, finance, design) to ensure operational alignment.
• Contributed to new product innovation and applied creative marketing approaches to expand market share.

Promotion Marketing at PT ORINDO ERATEC (2018-05 – 2020-04)

• Assisted in developing and executing promotional programs to increase brand visibility and product awareness.
• Managed in-store activations, exhibitions, and beauty events to attract potential customers.
• Coordinated with sales teams to ensure promotion-to-sales conversion success.
• Monitored market feedback and competitor promotions for strategic insights.
• Collaborated with creative and product teams to produce engaging marketing materials (POSM, brochures, banners).
• Tracked and analyzed the performance of campaigns to support future marketing planning.
• Built relationships with retailers and distributors to expand promotional reach.

Bachelor Degree in Informatics Engineering – Pelita Bangsa University (2019-01 – 2023-12)