E-Commerce Supervisor at PT.
Kitty Mom
Indonesia (2025-02 – 2026-02) • Cross-Functional Coordination: Acted as the central point of contact, collaborating closely with Digital Marketing, Live/Affiliate teams, Logistics, Creative Design, and Finance to ensure smooth day-to-day e-commerce operations.
- Multi-Platform Management: Managed and optimized storefront performance across major marketplaces, including Shopee, Tokopedia, Lazada, and TikTok Shop.
- Campaign & Strategic Planning: Planned, registered, and executed major marketplace campaigns (including Mega Campaigns from 9.9 to 12.12, Paydays, and Flash Sales) in alignment with Brand Manager strategies.
- Supply Chain & Inventory Control: Supervised stock levels, inventory planning, and cost controls with the warehouse team to ensure product availability while maintaining healthy profit margins.
- Data-Driven Reporting: Monitored daily performance metrics (GMV, Conversion Rate, ACos, AOV, and ROAS) and generated comprehensive business reports to provide actionable insights for executive directors.
- Team Leadership & KPI Management: Lead and trained the internal shop operations and admin team, implementing KPI systems to maintain a highly responsive and efficient workflow.
Digital Marketing
Specialist at PT. GoHappy Makmur Indonesia (2024-07 – 2025-02) • End-to-End Brand Launch: Built and developed the ecommerce ecosystem from scratch for a women's skincare brand (TeraGlow), while simultaneously managing online shop operations for GoHappy and Mayba (home appliances and household categories).
- Marketing & Channel Integration: Aligned digital marketing initiatives with e-commerce operations by running targeted advertising campaigns via CPAS (Collaborative Ads), TikTok Ads, and Shopee Ads to drive conversions.
- Platform Partnership & Liaison: Maintained professional relationships and negotiated regularly with marketplace Key Account Managers (KAM/BD) to secure exclusive campaign slots, vouchers, and promotional partnerships.
- Content & Visual Collaboration: Worked closely with the creative content team to optimize product listings through marketplace SEO keywords, compelling descriptions, and high-quality visual assets to boost click-through rates.
Junior Digital
Marketing at KnowYour Number Digital Agency (2023-11 – 2024-06) • Fast-Paced Agency Execution: Handled high-volume deliverables in a fast-paced agency environment, efficiently managing digital marketing operations for 15 to 20 client brands simultaneously each month.
- Multi-Niche Portfolio Management: Executed successful ad campaigns and market research across a wide range of industries, including men's skincare, parfume, hair growth products, frozen food, car tires, and construction services.
- Ad Setup & Performance Testing: Set up and managed advertising campaigns across Google Ads, Meta Ads, Shopee Ads, Tokopedia Ads, and TikTok Ads, conducting continuous A/B testing on creatives to lower customer acquisition costs.
- Data Recapitulation: Compiled precise daily and monthly KPI reports to track traffic, audience growth, and sales performance for all managed accounts.
Assistant Operational
Manager at PT.
Eka Zonna
Abadi (2021-10 – 2022-12) • Operations Scheduling: Managed daily operational timelines and supervised staff assignments to ensure milestones were consistently hit on schedule.
- Executive Collaboration: Worked hand-in-hand with senior management to resolve day-to-day operational issues, streamline internal workflows, and refine execution strategies.
- Onboarding & Quality Assurance: Mentored and trained incoming employees on standard operating procedures, ensuring their output met strict corporate standards and service baselines.
- Administrative Support: Provided end-to-end tactical support to the Operations Manager to ensure peak organizational efficiency. HR & Administrative at SP Juara Sdn. Bhd. (2019-11 – 2020-02) • Direct or coordinate the supportive services department of a business, agency, or organization.
- Hire and terminate clerical and administrative personnel.
- Oversee payroll functions, such as maintaining timekeeping information and processing and submitting payroll.
- Establish work procedures or schedules to organize the daily work of administrative staff.
Business
Owner at IKUTSUKA (2019-10 – 2021-06) • Business Scaling & Agility: Founded and managed a food and beverage business, successfully scaling operations from a local food truck concept into a full-scale physical restaurant in Cyberjaya, Malaysia.
- Full-Stack Operations: Oversaw all daily business activities, including supply chain management, inventory tracking, staff hiring, basic accounting, and direct customer relations.
- Local Marketing & Engagement: Developed localized marketing strategies and community-based campaigns to grow brand awareness and improve customer retention rates.
- Successfully grew the business through innovative marketing campaigns and excellent service.
- Returned to Indonesia in early 2021, leading to the closure of the restaurant in June 2021.
