Refsy Renaldi

A highly analytical, data-driven, and multilingual (English, Malay, and Indonesian) E-commerce & Digital Marketing professional with an MBA background and a proven track record of driving online sales growth across more than 10 diverse product categories—including Beauty/Skincare, FMCG, Fashion, Home Appliances, and Services. Thrives in high-pressure, fast-paced agency environments and excels at leading cross-functional teams (Marketing, Operations, Supply Chain, and Finance). Proficient in using data tools like Python and SQL to monitor key performance metrics (GMV, ROAS, ACoS, Conversion Rate, AOV) and execute end-to-end multi-platform strategies.

E-Commerce Supervisor at PT.

Kitty Mom

Indonesia (2025-02 – 2026-02) • Cross-Functional Coordination: Acted as the central point of contact, collaborating closely with Digital Marketing, Live/Affiliate teams, Logistics, Creative Design, and Finance to ensure smooth day-to-day e-commerce operations.

• Multi-Platform Management: Managed and optimized storefront performance across major marketplaces, including Shopee, Tokopedia, Lazada, and TikTok Shop.
• Campaign & Strategic Planning: Planned, registered, and executed major marketplace campaigns (including Mega Campaigns from 9.9 to 12.12, Paydays, and Flash Sales) in alignment with Brand Manager strategies.
• Supply Chain & Inventory Control: Supervised stock levels, inventory planning, and cost controls with the warehouse team to ensure product availability while maintaining healthy profit margins.
• Data-Driven Reporting: Monitored daily performance metrics (GMV, Conversion Rate, ACos, AOV, and ROAS) and generated comprehensive business reports to provide actionable insights for executive directors.
• Team Leadership & KPI Management: Lead and trained the internal shop operations and admin team, implementing KPI systems to maintain a highly responsive and efficient workflow.

Digital Marketing

Specialist at PT. GoHappy Makmur Indonesia (2024-07 – 2025-02) • End-to-End Brand Launch: Built and developed the ecommerce ecosystem from scratch for a women's skincare brand (TeraGlow), while simultaneously managing online shop operations for GoHappy and Mayba (home appliances and household categories).

• Marketing & Channel Integration: Aligned digital marketing initiatives with e-commerce operations by running targeted advertising campaigns via CPAS (Collaborative Ads), TikTok Ads, and Shopee Ads to drive conversions.
• Platform Partnership & Liaison: Maintained professional relationships and negotiated regularly with marketplace Key Account Managers (KAM/BD) to secure exclusive campaign slots, vouchers, and promotional partnerships.
• Content & Visual Collaboration: Worked closely with the creative content team to optimize product listings through marketplace SEO keywords, compelling descriptions, and high-quality visual assets to boost click-through rates.

Junior Digital

Marketing at KnowYour Number Digital Agency (2023-11 – 2024-06) • Fast-Paced Agency Execution: Handled high-volume deliverables in a fast-paced agency environment, efficiently managing digital marketing operations for 15 to 20 client brands simultaneously each month.

• Multi-Niche Portfolio Management: Executed successful ad campaigns and market research across a wide range of industries, including men's skincare, parfume, hair growth products, frozen food, car tires, and construction services.
• Ad Setup & Performance Testing: Set up and managed advertising campaigns across Google Ads, Meta Ads, Shopee Ads, Tokopedia Ads, and TikTok Ads, conducting continuous A/B testing on creatives to lower customer acquisition costs.
• Data Recapitulation: Compiled precise daily and monthly KPI reports to track traffic, audience growth, and sales performance for all managed accounts.

Assistant Operational

Manager at PT.

Eka Zonna

Abadi (2021-10 – 2022-12) • Operations Scheduling: Managed daily operational timelines and supervised staff assignments to ensure milestones were consistently hit on schedule.

• Executive Collaboration: Worked hand-in-hand with senior management to resolve day-to-day operational issues, streamline internal workflows, and refine execution strategies.
• Onboarding & Quality Assurance: Mentored and trained incoming employees on standard operating procedures, ensuring their output met strict corporate standards and service baselines.
• Administrative Support: Provided end-to-end tactical support to the Operations Manager to ensure peak organizational efficiency. HR & Administrative at SP Juara Sdn. Bhd. (2019-11 – 2020-02) • Direct or coordinate the supportive services department of a business, agency, or organization.
• Hire and terminate clerical and administrative personnel.
• Oversee payroll functions, such as maintaining timekeeping information and processing and submitting payroll.
• Establish work procedures or schedules to organize the daily work of administrative staff.

Business

Owner at IKUTSUKA (2019-10 – 2021-06) • Business Scaling & Agility: Founded and managed a food and beverage business, successfully scaling operations from a local food truck concept into a full-scale physical restaurant in Cyberjaya, Malaysia.

• Full-Stack Operations: Oversaw all daily business activities, including supply chain management, inventory tracking, staff hiring, basic accounting, and direct customer relations.
• Local Marketing & Engagement: Developed localized marketing strategies and community-based campaigns to grow brand awareness and improve customer retention rates.
• Successfully grew the business through innovative marketing campaigns and excellent service.
• Returned to Indonesia in early 2021, leading to the closure of the restaurant in June 2021.

Bachelor of Management in Human Resources – Limkokwing University (2017 – 2020)

Master of Business Administration – Management and Science University (2020 – 2024)