Rifa Arya Putri

Bachelor of Management with a focus on digital marketing and online business development. Experienced in social media management, content strategy, content calendar planning, awareness campaigns, and performance analysis. Proven ability to grow sales from offline to online channels through e-commerce and to build and manage a self-initiated brand (Famico). Currently enhancing skills through a digital marketing bootcamp.

Digital Marketing (Internship) at PT. Logitrust Prima Nusantara (2024-08 – 2024-10)

• Developed content calendar for social media (increasing posting consistency up to 4 posts/week for 3 month)
• Created content from content planner for Facebook, Shopee, Lazada, Tokopedia
• Managed Instagram, Facebook, and LinkedIn accounts.
• Designed promotional materials (banners, posters, Instagram content, product catalogues).
• Optimized marketplace product appearance (Shopee, Tokopedia, Lazada) through product photography, editing, and thumbnail design.
• Maintained consistent brand visual identity across platforms.

Reseller – Archery & Outdoor Equipment at Self-employed (2021-12 – 2023-08)

Founder at Famico (2025-08 – Present)

• Identified market opportunities in the education sector and built a targeted product line
• Managed Instagram for brand growth through content planning and visual execution
• Designed custom apparel and created production-ready mockups for client needs
• Executed integrated online and offline sales strategy for custom merchandise, producing 30–100+ units per month across multiple product lines (jerseys, pins, ID cards, vests) and overseeing full marketing operations.

Bachelor's Degree (S1) in Management – Faculty of Economics & Business – Universitas Komputer Indonesia (2021 – 2025)