UIUX Designer at EDULAB (PT KREASI EDULAB INDONESIA) (2024-02 – Present)
- Conducted 1,000+ quantitative and qualitative user research sessions across three digital products (RISE and VELOCITY) to identify user behaviors, needs, and product opportunities.
- Facilitated in-depth interviews with potential and existing users to uncover pain points, validate user needs, gather product feedback, and define user requirements.
- Led Design Thinking workshops (Empathize, Define, Ideate) and cross-functional brainstorming sessions using Miro and FigJam, producing affinity diagrams, user journeys, information architecture, and sitemaps alongside Product Managers and System Analysts.
- Established the design foundation for three products by creating scalable Design Systems, UI Kits, Design Tokens, and reusable component libraries to ensure design consistency and efficient development.
- Authored and maintained Product Requirements Document (PRD) and design documentation using Confluence, ensuring alignment across product, engineering, and business teams.
- Participated in weekly sprint planning, task updates, and progress reviews with Product Managers, Engineering teams, and stakeholders to monitor project delivery and priorities.
- Designed intuitive and user-centered web and mobile interfaces in Figma, translating business requirements and product strategies into high-quality UI solutions.
- Produced low-fidelity wireframes, high-fidelity mockups, interactive prototypes, and responsive designs using Figma, Stitch, and Claude Design, followed by usability validation through A/B Testing.
- Managed and prioritized user feedback using feedback quadrant analysis, synthesizing research findings into actionable design improvements and product recommendations.
- Iteratively refined UX flows and UI designs based on user feedback, stakeholder input, and usability validation to improve user experience and product performance.
- Collaborated in product grooming sessions with Project Managers, Product Owners, System Analysts, and Engineering teams to clarify requirements, estimate effort, and prepare development backlogs.
- Conducted comprehensive design hand-offs with Front-end and Mobile Developers by delivering design specifications, interaction behaviors, component documentation, and implementation guidelines through Figma.
UIUX Designer at EKOSIS (PT EKOSISTEM BISNIS NUSANTARA) (2021-03 – 2022-12)
Create and implement user flow and user interface design
- Conducted 20 user researches and 14 user testings over a 2 weeks timeline using qualitative and quantitative methods.
- Developed a total of 72 wireframes and task flows based on user requirements using figma and figjam around 1 week.
- Collaborated with Product Managers and Developers to create 72 intuitive, user-friendly interface designs around 2 weeks.
- Conducted 72 design hand-offs with the Developer team by compiling structured and systematic documentations for 2 weeks of work using zoom, figma and VSCode.
- Develop and compile more than 100 documentations, user flows, wireframe annotations, responsive designs, and interactive prototypes within 1 month of work using figma and figjam.
- Conducted 14 User Testing in 3 days with online user testing and offline user testing to get responses, collect user insight data and make product improvements according to user insights.
Brand Visual Designer at BRANDWORKS (BRANDWORKS GROUP) (2018-11 – 2021-02)
- Mapping the basic concept of branding design in accordance with the direction of the business and clients for 2 days.
- Collaborate with Art Directors, Project Managers, Account Executives and Strategic Creative Teams to work on client projects.
- Create more than 20 Brand Visual packages for marketing needs and Brand Identity with the creative team and strategic planners within 2 months using Adobe Illustrator and Adobe Photoshop.
- Perform 10 revisions as requested by the client for 2 days.
Graphic Designer at SCIENCEWERK (SCIENCEWERK GROUP) (2017-04 – 2017-09)
- Involved in making branding designs for 6 months internally using Adobe illustrator and Adobe Photoshop.
- Collaborate with the Project Manager, Art Director to create client design requirements.
- Helping the environmental graphic design process for 6 months using Adobe Illustrator, Sketch 3D, Adobe Photohop.
- Involved in collaborating with Uniqlo Indonesia by creating illustration products for 1 month using Adobe Photoshop and Adobe Illustrator.
