Risal Yusaldi

Results-driven Sales and Business Development professional with more than 10 years of experience in driving revenue growth, market expansion, and team leadership across digital payments, SaaS, hospitality, and export industries.

Most recently, I served as a District Sales Manager at GoTo Financial⁠, where I led multiple sales teams across Central Java, managing over 60 sales representatives, 5 Team Leaders, and 1 Area Sales Manager. My responsibilities included developing sales strategies, expanding merchant acquisition, increasing product adoption, and driving business performance for digital solutions such as GoPay and Moka POS.

Throughout my career, I have built strong expertise in sales management, key account development, channel expansion, partnership management, and team coaching. I am passionate about helping businesses grow through technology-driven solutions while consistently delivering measurable business results.

Known for my strong leadership, problem-solving abilities, and customer-centric approach, I thrive in fast-paced environments and enjoy building high-performing teams that exceed targets.

I am currently seeking opportunities in Sales Leadership, Business Development, Partnerships, Account Management, and Commercial roles where I can contribute to business growth and create long-term value for customers and stakeholders.

Key Competencies

• Sales Leadership & Team Management
• Business Development & Market Expansion
• SaaS & Digital Payment Solutions
• Strategic Partnerships
• Key Account Management
• Revenue Growth & Performance Management
• Negotiation & Stakeholder Management
• Customer Acquisition & Retention
• Coaching & Team Development
• Data-Driven Decision Making

District Sales Manager – DIY at Goto Financial (Gojek Tokopedia Tbk [GOTO]) (2025-09 – Present)

• Lead and oversee multiple area sales teams across DIY to drive growth for our SaaS products: Mokapos (POS) and GMA (GoPay Merchant App / Gopay Spiker/Digital Payment).
• Responsible for achieving district-level acquisition and revenue targets on a monthly basis.
• Analyze market trends, identify new business opportunities, and expand penetration in strategic locations.
• Build, manage, and scale high-performing Area Sales Managers, Team Leader, & Sales Teams in line with company projection.
• Oversee recruitment, development, and performance management of Area Sales Managers and sales force.
• Monitor daily, weekly, and monthly sales performance across all areas and ensure optimal productivity.
• Proactively support Area Sales Managers in resolving escalated field issues, objections, and merchant concerns.
• Establish strong collaboration between teams and maintain strategic relationships with key merchants.
• Track sales progress, upselling performance, and GTV growth regularly, and initiate continuous improvements.
• Drive premium feature adoption and upselling strategies across all areas.
• Collect market and merchant feedback as inputs for product and operational improvement.
• Lead cross-functional collaboration with Operations, Marketing, Product, and Support teams to ensure execution excellence.
• Conduct daily morning briefings and performance reviews with Area Sales Managers to ensure daily target achievement.
• Implement district-level area mapping and lead generation strategy to increase canvassing productivity and pipeline quality.
• Drive continuous coaching and product knowledge refreshment to strengthen sales pitching quality and increase CVR from leads to closed deals.
• Ensure fast and effective solutions for all merchant operational and SaaS-related issues.
• Strengthen relationships with existing and new merchants to increase referrals, engagement, QRIS stand-alone usage, and GTV growth.
• Maintain strong competitive awareness against other QRIS and POS providers to sharpen sales positioning.

Area Sales Manager DIY & Central Java at Goto Financial (Gojek Tokopedia Tbk [GOTO]) (2023-02 – 2025-09)

• Conduct research to identify new markets and customer needs for our SAAS product, Mokapos (POS) and GMA (Gopay Merchant Apps / Digital payment)
• Responsible for achieving the acquisition target every month (DIY and Central Java Area) and can identify problems that occur both in the field and within the sales team.
• Build and grow the sales team in line with projections determined by management.
• Manage recruitment and training of new team members
• Monitoring the daily activity of the team and making sure all team members are always in optimum productivity.
• Proactively engage with the sales team members and help resolve any objections, issues, and inquiries from customers.
• Build strong collaboration with the sales team members and build strong relationships with customers.
• Maintain and monitor sales progress and upselling results on a regular basis and suggest improvements.
• Assist sales team members in upselling for premium features
• Collect merchants' feedback to improve customer experience
• Cross-collaboration with different teams to drive initiatives
• Set morning briefing and review everyday: ensuring the daily target that I have set will achieve to all sales
• Mapping area for leads generation: Increasing the quantity of canvassing, and monitoring the activities all sales
• Coaching and refreshment Knowledge product: for increasing sales pitch for all sales, Increasing CVR from leads potential to dealing
• Provide solutions for every problem in all merchant and using our SAAS
• Making relationship with existing merchant and all merchants manage: increasing referral, engagement with them for using our Qris stand-alone (increasing GTV) and be aware from competitor other Qris and POS

Business Development Manager (Indonesia) at Adactive Asia Pte. Ltd (2022-09 – 2023-02)

Software Development and Digital Signage Advertising

• Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• Promote the company's products/services addressing or predicting clients' objectives
• Prepare sales contracts ensuring adherence to law-established rules and guidelines
• Keep records of sales, revenue, invoices, etc.
• Provide trustworthy feedback and after-sales support
• Build long-term relationships with new and existing customers
• Collaboration with local Jakarta advertising company to participate in the digital transformation tender for TMII and Angkasa Pura
• Making Relationship with APPBI (Asosiasi Pengelola Pusat Belanja Indonesia / Indonesia Shopping Center Association)
• Lead generation & conversion in e-katalog

Senior Business Development Manager (Indonesia) at Gokoo Technology Pte. Ltd (2021-01 – 2022-02)

Startup Company

• Market research and approaching potential clients
• Promote Saas B to B
• Presentation and pitching to clients
• Strengthen relationship with existing clients
• Collaborate with Manpower Department surveyor to make it easier to pitch and approach company and manufacturing managers

Business Development Manager at PT. OYO Rooms Indonesia (2019-09 – 2020-07)

• Plan & oversee business development efforts for OYO Indonesia in assigned areas
• Board high-quality budget hotels on to OYO network
• Identify new hotels that meet OYO standards in terms
• Negotiate OYO's commercial agreement with interested hotels
• Strengthen relationship with existing hotel partners & other relevant stakeholders
• Work closely with revenue management team to drive top-line for the partner hotel
• Collaborate with other teams in OYO such as operations, transformation, marketing, etc.
• Mapping potential hotels in the area and then pitching, presentation to hotel owners, negotiation regarding our commercial, provide solutions for every problem in the hotel, and then ensure that the hotel's revenue target increases after joining

Assistant Manager Sales & Operation at EMG Holding Group (2015-08 – 2019-05)

Export Company

• Handle 3 subsidiaries
• Identifying new market/customers for our product range
• Helping subsidiaries for handling customer and handling sales market
• Ensure subsidiaries target achieved
• Problem solving for all Export matter
• Making forecast, strategies, and planning to reach the export target
• Pricing strategies
• Dealing & communication with prospect customers
• At the time I am handled 3 subsidiaries and all subsidiaries selling same product, so I discuss to my boss for every subsidiaries only selling one product, so it will be more focused, efficient and can increase the productivity of the sales team
• My strategy is mapping potential clients or end users, by looking for countries worldwide who have a high demand for our products, such as for metal products in South Korea, Japan, and the Middle East. Steam coal high demand in China and Vietnam

2nd Assistant Manager at PT. Rekso Nasional Food (McDonald's) (2012-09 – 2015-07)

• Manage profit and loss, budgeting, and inventory Management
• Ensure profit increase when compared to the same month last year
• Every shift ensures customer satisfaction with our service and hospitality
• Ensure every employee following SOP company
• My strategy is communication with crew for up selling of product with high GP, our GP at the time increased 30% if compare with last month
• Reducing controllable costs by controlling FCC (food cost control) and budgeting, so that our PAC increases

Bachelor in Chemistry – Bogor Agricultural University (IPB) (2006 – 2011)