Rizki Mantofani

I am a Computer Science graduate with a strong passion for digital marketing, specializing as an SEO specialist in the media industry. I am skilled in driving and optimizing search engine performance, devising strategies, executing, and analyzing SEO campaigns to enhance brand presence and increase organic traffic. I ensure the delivery of effective and data-driven SEO strategies

MNC Media

Search Engine Optimization Specialist

• Handle SEO, data analysis and content strategy for iNews.id and sportstars.id
• Defined strategies, conducted competitor analyses, and researched relevant topics, articles, or keywords for the target market.
• Established Topical authority on News Topics
• Suggested and led a team of content writer, assisting them in creating high-quality content aligned with user intentions.
• Decided on a suitable strategy to reoptimize old content, which later proved to be successful, leading to increased rankings and the discovery of new keywords
• Generated traffic from timeless content, averaging 40% per month from all traffic sources.
• Collaborated with teams such as content writers, front-end developers, UI/UX, etc., to align SEO goals and strategies with overall business objectives and audience needs.
• Contributed to increasing the credibility and trustworthiness of the website by developing page experience and optimized website's performance
• Developed and executed effective SEO strategies to increase website visibility and dominate the top ranks among direct competitors, resulting in more than 2,500,000 users per month from organic traffic for iNews websites.
• Stay up-to-date with the latest SEO trends and best practices, and implement them accordingly to maintain or improve the company’s competitive edge in the Media industry
• Performed optimization and re-optimization of SEO On-Page elements, including meta tags, meta descriptions, H tags, robots.txt, sitemaps, data structures, and Google Publisher
• Optimized the technical aspects of the website, including page experience, core web vitals, and Google News.
• Created weekly and monthly SEO reports, evaluating the ongoing effectiveness of SEO strategies.

Universitas Amikom Yogyakarta

Bachelor Degree of Computer Science, Major in Informatics