Salwa Aulia

Experienced Social Media Specialist with 4 years of expertise in content planning, social media strategy, copywriting, storytelling, and KOL handling. Skilled in creating engaging content, driving brand awareness, and optimizing campaigns for impactful results.

ALLU Indonesia - Social Media Manager

• Managed and curated content for Instagram and Facebook to engage and expand the brand’s online community.
• Developed creative and visually appealing posts to attract and retain the target audience.
• Conducted competitor research to identify trends and strategies, improving the company’s social media presence.
• Created and presented comprehensive social media reports and analytics to track performance and growth.
• Handled audience interactions by responding to comments, messages, and inquiries in a timely manner to maintain positive brand relationships.
• Developed monthly content plans and scheduled posts across both platforms to ensure consistent brand messaging.

Kelas.com - Social Media Specialist

• Responsible for developing and implementing effective social media strategies. Designing and managing social media campaigns aimed at increasing brand awareness, user engagement, and conversions.
• Overseeing content strategy and posting schedule across various social media platforms. Managing online communities with positive interactions and enhancing user engagement.
• Utilizing social data analysis to optimize strategies and achieve measurable outcomes. Collaborating with creative and marketing teams to create compelling and relevant content.
• Monitoring metrics and KPIs to track campaign performance and make necessary adjustments. Engaging with users and responding to inquiries or feedback promptly and professionally.
• Designing and implementing influencer marketing programs to enhance brand visibility. Building and maintaining strategic partnerships with key influencers.
• Conducting market research and competitor analysis to inform social media strategies. Leading junior team members and providing guidance to ensure marketing objectives are met.

Fullstack Bootcamp - Social Media Management

Tempat Belajar (Graduation Year 2023)