Sdri Sulastri

SEO Content Writer with 5+ years of experience creating engaging, SEO-optimized content for blogs, websites, and social media targeting the Indonesian market. Skilled at developing creative, culturally relevant content that brings campaigns and brand stories to life, conducting keyword research, optimizing meta descriptions, and monitoring content performance to drive organic traffic and engagement. Experienced collaborating across teams (editorial, marketing, and product) to support integrated marketing campaigns, while maintaining consistent brand voice and content quality standards.

Brings a strong finance background, with specialized expertise writing content on Web3, blockchain, cryptocurrency, forex, investing, NFTs, and the Metaverse for leading global media platforms such as CoinMarketCap, Cryptonews.com, Coinspeaker, IcoBench, and BeInCrypto. Fluent in multiple languages, also providing professional translation and localization services to help content reach international audiences with clarity and precision.

UX Writer / Content Translator at CoinMarketCap (2023-06 – Present)

• Write and optimize clear, easy-to-understand UX content to enhance the user experience across the platform.
• Translate and localize CoinMarketCap content from English to Indonesian to align with local market context.
• Contribute to layout and navigation optimization to improve platform usability.

SEO Content Writer & Translator at ClickOut Media (2023-04 – 2026-02)

• Write and optimize SEO blog articles on crypto and blockchain topics to improve organic traffic, search visibility, and reader engagement.
• Conduct keyword research and write compelling meta descriptions to drive search performance and site visitors.
• Collaborate with the editorial team to produce high-quality, relevant content that supports brand awareness.
• Monitor content performance and industry trends to ensure content stays accurate, current, and compliant with standards.
• Propose new content topic ideas that help diversify the content lineup and boost audience interaction.

SEO Content Writer & Translator at Finixio, Ltd (2023-03 – 2024-03)

• Write, translate, and localize crypto-related articles and reports to increase readership and engagement.
• Optimize website SEO through keyword research, meta description writing, and content optimization to improve search rankings and organic traffic.
• Collaborate with the editorial team to produce engaging content on blockchain, cryptocurrency, and decentralized finance.
• Provide content strategy input based on industry trends to support a diversified content portfolio.

Content Writer & Translator at Finvestech GmbH (2022-09 – 2023-02)

• Write educational content, news articles, blog posts, and social media content on crypto, NFTs, and Web3 to actively engage the community.
• Create guides and tutorials to help readers understand complex topics in a simple way.
• Research and analyze crypto projects to ensure content accuracy and quality.
• Translate and localize content from English to Indonesian to boost reader engagement.

Translator at Capital.com (2021-12 – 2023-05)

• Translate and localize marketing materials (announcements, blog posts, press releases, UI/UX copy, landing pages, and guides) into Indonesian.
• Translate email marketing content and proofread copy for the company's trading application.

Journalist at BeInCrypto (2022-01 – 2022-06)

• Research and write up-to-date news on the crypto market, NFT projects, and digital assets for publication on the company website.

SEO Content Writer & Translator at BDC Consulting (2021-07 – 2022-04)

• Write fundamental and technical content on forex and cryptocurrency for the company's website and social media.
• Translate and localize marketing materials into Indonesian.

Content Writer at Schlossbrink AB (2020-02 – 2021-05)

• Write SEO content on financial news and Indonesian macroeconomic trends for a forex website.

Community Manager at Brainly Indonesia (2017-10 – 2020-03)

• Manage the community and write content to support marketing and campaign needs.
• Respond promptly to customer/student inquiries across multiple communication channels.

Bachelor's Degree in Economics, Business and Management – STIE Gotong Royong Jakarta (2009)

High School in Accounting – SMK PGRI 2 Prabumulih (2005)