Silvany Marsela
Final-year Agribusiness student with interest in business management and business development
Sewa orang ini
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Tentang
I am a final-year Agribusiness student at UIN Syarif Hidayatullah Jakarta with a deep interest in business management. My coursework has provided me with a foundation in marketing management and I am now keen to gain experience within the professional work environment of business development.
Pengalaman
Business Development & Sales Marketing Intern at Crustea Indonesia (2025-01 – 2025-07)
- Developed 7 corporate social responsibility (CSR) project proposals for potential partnerships
- Analyzed and presented data on potential fishery regions in Indonesia, covering production, market opportunities, and development challenges
- Managed and expanded customer relationships management (CRM) by inputting and building with over 100 potential customers
Production Intern at PT Tsamarot Indonesia (2024-02 – 2024-03)
- Conducted competitive analysis of the Indonesian beverage industry, benchmarking key competitor's product offerings, pricing structures, and distribution channels
- Analyzed and presented regional data on local fruit production, including supply chain efficiency, price fluctuations, and overall beverage industry trends in Indonesia
Product Marketing Group Coordinator (2023-09 – 2023-12)
Marketing Management Project
- Conducted sales performance analysis focused on key metrics, including customer acquisition and retention rates
- Generated viable business concepts for agricultural products and developed corresponding target market analyses using STP (Segmentation, Targeting, Positioning), incorporating geographical, demographic, psychographic, and behavioral aspects
- Designed comprehensive marketing strategies, applying the Marketing Mix framework (7Ps and 4Cs) in conjunction with a detailed SWOT analysis
Business Strategy Analysis Group Staff of Agricultural Company (2023-09 – 2023-12)
Strategic Management Project
- Executed in-depth analysis of the company's internal and external factors (e.g., using PESTEL and Porter's Five Forces) to formulate actionable recommendations for business improvement strategies
- Designed comprehensive marketing strategies, applying the Marketing Mix framework (7Ps and 4Cs) in conjunction with a detailed SWOT analysis
Pendidikan
Bachelor's in Agribusiness – Universitas Islam Negeri Syarif Hidayatullah Jakarta
