Account Executive at PT. Creativera Digital Asia (Creativera) (2025-12 – Present)
- Handled end-to-end client servicing and project coordination for brands across technology, sports, hospitality, and lifestyle industries, including POCO, Hyperfon, Padel Pro (Kemang, Satrio, Permata, Pondok Indah & Academy), Aera Padel, Pulse, and Kura Kura Bali.
- Served as the primary point of contact between clients and internal creative teams, ensuring campaigns, content production, and deliverables were executed smoothly, strategically, and on schedule.
- Led project timelines, managed client expectations, and translated business objectives into actionable creative briefs for designers, strategists, and content teams.
- Maintained strong client relationships through proactive communication, problem-solving, and fast-paced coordination across multiple ongoing campaigns and activations.
Project Manager & Content Writer (Freelance) at Musouka Studio (2025-03 – Present)
- Managed social media strategy and content planning for diverse brands across F&B, sports, venture capital, and lifestyle industries, including SFM Group (Hahaha Thai, One Eyed Jack, Alma & Alba Bali), HiPadel, BNI Ventures, and Bibble Bake.
- Led end-to-end campaign coordination by collaborating with Account Executives and Graphic Designers to deliver weekly content aligned with brand goals and audience needs.
- Created strategic content briefs and compelling copywriting for social media platforms, ensuring consistent storytelling, stronger engagement, and brand relevance.
- Monitored content performance and prepared client-facing reports with key insights, analytics, and optimization recommendations to improve overall digital presence.
Project Manager at Joongla (2024-02 – 2025-06)
- Directed end-to-end project management, overseeing timelines, budgets, operations, and reporting across internal teams and external stakeholders.
- Negotiated and managed partnership agreements, aligning financial compliance with company goals.
- Improved CRM strategies and reporting, driving stronger partner satisfaction and retention.
- Developed copywriting and content needs, collaborating with creative and marketing teams for partnership campaigns.
- Collaborated with Finance to prepare accurate sales forecasts and revenue projections, analyzing market demand, pricing strategies, and promotional effectiveness.
- Strengthened cross-departmental communication, ensuring smooth workflows and successful execution of multi-stakeholder initiatives.
Marketing Intern at Astronauts.id (2023-07 – 2023-09)
- Managed social media presence and content strategy for Astro Goods (Instagram & Threads), strengthening brand visibility.
- Created compelling content briefs and reports, strengthening client engagement and campaign performance.
- Partnered with designers to create visually engaging and brand-aligned content.
- Conducted market and product research, improving the accuracy of databases and informing strategic decisions.
Project Manager & Managing Directors at Joongla (2022-07 – 2023-05)
- Project Manager for End Year Gala Dinner & Multikultur projects, high guest satisfaction (90%+).
- Managed 90+ monthly reservations and maintained a database of 500+ recurring guests, streamlining event operations.
- Designed and implemented internal work systems to improve coordination, efficiency, and team productivity.
- Supported Managing Directors in daily operations, scheduling, and strategic planning, responsible as a reliable personal assistant.
- Produced copywriting and campaign materials, collaborating with multiple divisions to deliver cross-functional projects.
Digital Marketing at PT. Media Utama Nyala (MUN Creative Lab) (2022-03 – 2023-05)
- Coordinated and optimized performance of 20+ KOLs for Duraking Outdoor Sport campaigns, ensuring alignment with brand objectives.
- Conducted market research for Unilever Food Solutions, delivering data-driven insights to support strategic decision-making.
- Collected and analyzed social media metrics, preparing monthly performance reports for brand partners.
- Managed and optimized Facebook Ads for Duraking Outdoor Sport & Duraking Fishing to maximize reach and ROI.
- Designed and executed monthly editorial calendars for WRP Everyday and Billy Linjaya, ensuring consistency and timely delivery of campaigns.
Research Intern at PKHP (Peningkatan Kualitas Hidup Perempuan), Dinas Pemberdayaan Perempuan, Perlindungan Anak, dan Keluarga Berencana (DP3AKB) Provinsi Jawa Barat (2023-08 – 2023-09)
- Assisted in implementing the Sekolah Perempuan Capai Impian & Cita-Cita (Sekoper Cinta) program, promoting women's empowerment and community development.
- Coordinated and facilitated collaboration with 60+ participants across 16 districts in West Java, ensuring smooth communication and engagement.
- Compiled, organized, and analyzed research data to support program evaluation and provide insights for academic reporting.
Social Media Manager at Toko Organic (2020-08 – 2022-06)
- Built and executed social media strategies across Instagram, TikTok, and Reels, boosting engagement.
- Delivered 20+ weekly content briefs and 10+ posts weekly, ensuring consistent brand messaging.
- Increased visibility through campaigns aligned with customer needs and brand goals.
Head of Executive Producer at TEDx Universitas Brawijaya (2019-08 – 2024-01)
Led production and distribution of TEDx Kits & merchandise for audiences, partners, and internal teams. Managed external collaborations, provided technical support for pre/main events, produced content with event management teams, and executed strategies to achieve audience targets.
Head of Public Relations at Dynamite Social FISIP (2019-08 – 2024-01)
Directed social media strategy, managed community relations, and strengthened collaborations with universities and external organizations.
Head of Media Partner at Himpunan Mahasiswa Sosiologi (2019-08 – 2024-01)
Coordinated 60+ media partnerships, expanding program visibility and collaboration opportunities. Maintained long-term cooperative relationships with organizations and stakeholders.
Head of Public Relations at Sociology Movement 2.0 (Gender & Education) (2019-08 – 2024-01)
Built awareness campaigns, coordinated with media partners and speakers, and increased Instagram followers by 500+.
Staff, Ministry of Foreign Affairs at BEM FISIP (2019-08 – 2024-01)
Served as Liaison Officer for H.E. Igor Driesmans (EU Ambassador to ASEAN) in a 200+ participant webinar. Recognized twice as Staff of the Month for outstanding contributions.
