Siti Karima

Professional with 8+ years of experience in the fashion and agribusiness industries. Began a career as an Assistant Designer before progressing into garment production and Garment Development, building expertise in product development, technical development, production coordination, and campaign photoshoot execution. Most recently, transitioned into Trade Marketing and Brand Activation, managing retail activations, event execution, visual merchandising, and cross-functional collaboration to support brand growth.

Trade Marketing Staff at PT. Mahameru Aksara Agri (2023-09 – 2026-07)

• Managed the preparation and distribution of promotional materials to support trade marketing campaigns across Modern Trade and General Trade channels.
• Conducted regular store visits to monitor merchandising compliance, promotional visibility, and in-store execution.
• Coordinated and supported the execution of digital and offline marketing activation programs, including Instagram Live cooking demonstrations and KOL product seeding initiatives.
• Managed operational and logistical preparation for marketing events, including booth setup, event materials, giveaways, and promotional assets.
• Collaborated with Event Organizers (EO), vendors, and internal teams to ensure the smooth execution of brand activation programs.
• Led the end-to-end execution of Amartha Run 2025, coordinating a 15-person on-ground team and overseeing booth operations, vendor coordination, logistics, and on-site activation, successfully distributing over 7,000 fresh produce samples across Amartha and brand booths.
• Served as PIC for BTN Run, coordinating with event organizers and cross-functional teams—including Sales, Allocation, Ripening, Warehouse, and Transport—to ensure timely product preparation and distribution throughout the event.
• Developed and managed social media content by creating content ideas, designing visual assets, writing captions, and handling daily account administration. Since May 2026, independently managed the end-to-end content production process following the transition from internal designer support.

Design Staff at PT. Mahameru Kencana Abadi (2023-03 – 2023-09)

• Conducted packaging research and sourced packaging solutions for fresh produce products based on product requirements and budget considerations.
• Coordinated wardrobe styling, model fittings, and outfit preparation for the Blooms by Artkea and Lace by Artkea Eid Collection.
• Provided on-site support during campaign and catalog photoshoots by coordinating shoot preparations and ensuring production readiness.
• Collaborated with photographers by providing input on shot composition and guiding models and KOLs on poses to achieve the desired campaign visuals.
• Supported the execution of the Eid Collection fashion show by coordinating backstage operations, wardrobe changes, and outfit logistics.

Garment Development at PT. Hana Fashion (2022-07 – 2023-03)

• Create technical drawings for various fashion articles including casual dresses, long pants, short pants, skirts, tank tops, t-shirts, jackets, and suits.
• Prepare sample requests for styles to be developed for production.
• Calculate fabric prices from yard or kilogram units into meter-based costing.
• Conduct production cost calculations for each article.
• Participate in production trial and preview meetings.
• Collaborate with Designers, Pattern Makers, and Sewing teams during development stages.
• Attend fitting sessions and evaluate sample adjustments.
• Able to work both independently and collaboratively within a team environment.

Production Planning Team Leader at PT. Efashion Texmoda Utama (ETU) (2019-07 – 2022-04)

• Responsible for end-to-end production process, from fabric sourcing to final product completion, collaborating with 10+ vendors across fabric, packaging, and production categories
• Managed pre-order production exceeding 10,000 veil pieces per cycle
• Consistently achieved production targets for Eid collections, delivering 4,000+ apparel pieces and 12,000+ scarf pieces
• Executed a digital fashion show project for the 2021 Eid collection within one month, covering concept development, venue sourcing, and full production execution
• Coordinated garment production supervisors and monitored production execution to ensure quality standards, design specifications, and production timelines were met

Assistant Fashion Designer at PT. Efashion Texmoda Utama (ETU) (2017-11 – 2019-06)

• Assisted designers in executing collection requirements, ensuring accurate translation of design specifications into final products
• Coordinated sample room and design team operations in Jakarta (3 sample room staff and 3 design team members) to ensure accurate sample development and production execution
• Collaborated with tailors and production teams to maintain design accuracy and quality standards
• Supported fashion show production execution

Diploma in Graphic Design, Concentration in Fashion Design – State Polytechnic of Creative Media, Jakarta (2014 – 2017)