Soffal Yahsya

With a background in the creative industry, I'm now exploring a new career in marketing communication. I'm passionate about leveraging my creative skills to drive impactful marketing strategies and open to new challenges and opportunities. A Digital Creator & Producer with 5+ years in TV & radio production, content development, content marketing, and creative writing.

I craft campaigns, shows, and events that blend bold storytelling and strategic execution — delivering work that informs, entertains, and inspires.

Marketing Communications (Project Based) at MADEV KREATIF SOLUSI (2025-01 – 2025-02)

• Marketing Event: Planned, coordinated, and executed various marketing events to enhance brand awareness and customer engagement. Responsible for budget management, logistics, and post-event evaluation.
• Email Direct Marketing: Developed and sent effective email campaigns to promote products and services. Analyzed campaign performance and optimized strategies based on results.

Producer IP Project (Freelance) at KG Media (2024-02 – 2024-04)

• Develop and implement IP (Intellectual Property) project strategies in line with company business objectives.
• Managing pre-production to post-production of content.

Creative Staff at Netmediatama Televisi (2021-01 – 2024-12)

• Develop creative concepts for television shows, advertisements, and promotional videos.
• Creative Script: TONIGHT SHOW, TONIGHT'S FESTIVAL, MAIN HAKIM SENDIRI.
• Collaborate with production teams, writers, directors, and clients.

Creative Production at Delviola Inti Abadi (106FM DIA-UNTIRTA) (2020-01 – 2021-12)

• Handle all Radio Content Hosting live radio shows, introducing music, news, weather, and traffic updates. Preparing and scripting content for shows, including interviews, discussions, and special segments.

Host / Presenter at Banten Raya TV (2018-01 – 2018-12)

• Presenting News
• On-Air Presentation: Hosting live or recorded shows, introducing segments, and keeping the program flowing smoothly.
• Conducting interviews with guests in a respectful and insightful manner.

Announcer + Music Director at 105.2 Cilegon PASS FM (2016-01 – 2017-12)

Announcer + Music Director at 90.2 Kis FM (2014-01 – 2015-12)

Announcer + Music Director at SMA Negeri 3 Cilegon (2014-01 – 2017-12)

Bachelor in Communication – University of Sultan Ageng Tirtayasa (2012-01 – 2018-12)

High School in Social – SMA Negeri 3 Cilegon