Steffan Bankier
Growth operator and brand strategist with 15 years building health and consumer brands at the intersection of performance creative, audience psychology, and AI-native GTM systems.
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Tentang
Founder of Secret Sauce Studios, embedding inside venture-backed companies to unlock revenue expansion and build scalable acquisition engines.
Pengalaman
Founder-AI & Growth Strategy Consultancy at Secret Sauce Studios LLC (2023-01 – Present)
Growth strategy and AI-enabled marketing consultancy
- Extension Health: Led a structured discovery sprint across 40+ patient interviews; defined 4 revenue-distinct personas, mapped the end-to-end patient journey, and delivered a strategic roadmap unlocking referral growth, service expansion, and new segment acquisition.
- ARMRA: Architected and scaled the performance creative engine across Meta, TikTok, and YouTube; built full-funnel testing systems and integrated AI-driven insight workflows supporting 7-figure monthly paid spend
- Science, Inc: Served as Fractional CMO for 5+ venture-backed brands; led brand strategy and turn-around, scaled paid media to $1.5M+ monthly while building disciplined LTV:CAC optimization frameworks.
- AI Projects: Created Delfi, an AI-native persona intelligence service that simulates ICP behavior and stress-tests messaging pre-launch, reducing creative guesswork and accelerating feedback cycles before paid spend.
Co-Founder & General Manager-Subsidiary of Unilever-backed Thesis at Stasis Inc (2022-01 – 2023-12)
Supplement brand launch and growth management
- Launched a supplement brand to $9M ARR and profitability in under 12 months, leading all GTM and brand.
- Led performance marketing across Meta, Google, and email with a 3:1 LTV:CAC ratio.
- Partnered with leadership to shape roadmap, prioritize feature development, and optimize funnel performance.
Sr. Engagement Manager-Subsidiary of VaynerMedia at Vayner Commerce LLC (2021-01 – 2022-12)
Go-to-market planning and execution for DTC and CPG brands
- Led GTM planning and execution for high-growth DTC and CPG brands, including a celebrity-backed eCommerce drop that generated $1M in under 10 minutes.
- Managed client relationships with founders and marketing execs; collaborated with engineers, product teams, and media buyers to align customer insights with digital performance.
Sr. Associate Brand Manager (Springboard & Shopper Marketing) at Kraft Heinz (2019-01 – 2021-12)
Brand management and shopper marketing
- Led integration of Primal Kitchen into Kraft Heinz, aligning packaging, roadmap, and planning systems.
- Launched a line of plant-based kids' frozen snacks projected to generate $100M in annual sales.
- Managed a $5M Super Bowl shopper campaign and 15-person cross-functional team.
Head of Growth at ALICE Operations Platform (2015-01 – 2017-12)
Acquisition strategy for hospitality SaaS platform
- Led acquisition strategy for hospitality SaaS platform, contributing to $30M in Expedia-led funding and $100K+ in ARR from NYC hotel clients.
Founder at Public House Beverage Corp (2012-01 – 2015-12)
Wine brand launch and retail distribution
- Launched a wine brand in Whole Foods & FreshDirect.
Strategic Planner at Saatchi & Saatchi / Y&R (2010-01 – 2012-12)
Campaign development for major consumer brands
- Built campaigns for Green Giant & Johnnie Walker.
Pendidikan
MBA in Business Administration – University of Michigan (2017-01 – 2019-12)
MBA Intern in Venture Architecture – Boston Consulting Group (2018-06 – 2018-08)
BA in Visual Studies & Consumer Psychology – University of Pennsylvania (2006-01 – 2010-12)
