Step S

Founder-operator with 11+ years shipping real products - bootstrapped a 30-person agency to profitability, led full-stack enterprise digital transformation, and independently built 3 live Generative AI products. Now focused full-time on AI Product Management. I lead cross-functional teams to turn ambiguous problems into working systems, using agentic AI tools to compress timelines without sacrificing product clarity.

Technical enough to challenge engineers. Business-minded enough to own P&L. At my best going from zero to one.

Co-Founder & CPO at Kairos Projects (PT. Arunika Global Creative) (2019-06 – Present)

Bootstrapped to a profitable 30-person agency serving 700+ SMB clients across Indonesia. Zero external funding.

• Pivoted from web dev to social media marketing during COVID-19, sustaining profitability through the downturn. Managed full P&L, hiring, and operations for a 30-person cross-functional team.
• Shipped client-facing web products solo as sole developer: real-time sales dashboard and custom print ordering system, reducing manual reporting time by ~75%.

Digital Transformation Lead at Metro Logistik Indonesia (2020-01 – 2022-05)

Greenfield IT build for a logistics company running entirely on paper - their first-ever digital infrastructure.

• Owned full scope: tech selection, database architecture, API design, team assembly, and production ops. Deployed integrated WMS, HR, finance, and accounting systems - adopted by 100% of staff within 6 months.
• Replaced multi-day manual consolidation with real-time financial and operational visibility, eliminating an estimated 3-4 FTE-days/week of reporting overhead.

IT PM · Trade Finance Consultant · ERP Contractor at HTC Global, Refine Consulting, Traveloka, Laku6, Gudang Garam (2016 – 2022)

• Delivered asset management system for BTPN Bank (HTC); implemented trade finance systems (LC/BG) for cross-border banking clients in Indonesia and China (Refine); reduced page load times 30% at Laku6; cut escalation rates 15% at Traveloka.

Bachelor of Computer Science in Computer Science – Binus University, Jakarta (2011 – 2015)