Syania Fitri

Highly driven and collaborative professional with experience in program management, event execution, Trade Marketing. Proven track record in managing end-to-end branding implementation, ensuring alignment with client request across 80+ outlets. Proactively identifies risks and resolves on-ground issues to maintain performance.

Skilled in sales data analysis, stakeholder coordination, and client relationship management, with the ability to bridge communication between brand and KAM for effective program execution.

Trade Marketing at PT Pharos Indonesia (2025-04 – Present)

• Conducted sales performance analysis (sell-in, sell-out, market share) and prepared monthly business reports (MoM, YTD, contribution analysis).
• Acted as the liaison between marketing brand and KAM, ensuring alignment and smooth execution of programs.
• Successfully managed end-to-end partnership branding programs across 80+ pharmacy outlets, including material design and execution monitoring with area sales teams, achieving 100% on-time execution over a two-month period.
• Prepared and managed program activation documents (SKP) for visibility, POSM, in-store promotions, etc.
• Coordinated product sample preparation product listing in accounts.
• Tracked and monitored POSM budget allocation to ensure effective spending across campaigns.
• Created monthly sales briefs for MTC programs and hot point memos.
• Processed product return documentation and coordinated return administration.
• Maintained program execution calendars to track ongoing and upcoming programs.
• Managed and tracked +300 payment claims process for ongoing programs, ensuring accurate claim processing and reconciliation.
• Maintained communication with internal teams (finance. Accounting, marketing support) and external (distributor and account).
• Tracked PO related to MTC weekly, to help sales teams identify and resolve bottlenecks.

Community Nutritionist Intern at Pancoran Mas Public Health Center (2023-08 – 2023-09)

• Designed and implemented the "BISA BALITA", including situation analysis, problem analysis, goal setting, and alternative analysis. Leading to knowledge improvement by 71%.
• Conducted survey and managed data collection, entry, and analysis of data from 31 mothers/caregivers.
• Provided counseling and presentation to mothers or caregivers of toddlers, empowering them to aware for the development and growth of toddlers and make informed nutritional choices for their children.
• Prepared comprehensive reports and presentations summarizing data findings and program outcomes.

Bachelor's in Nutritional Sciences – University of Pembangunan Nasional Veteran Jakarta (2020-08 – 2024-08)