Graphic Designer at Kalei Ltd. Singapore (2024-10 – Present)
- Led visual direction for Korean skincare brands (e.g., Torriden, Biodance, Arencia), delivering creative assets across digital and print platforms
- Designed content for social media, e-commerce, and promotional campaigns, including monthly visuals, banners, brochures, and flyers
- Created touchpoints for pop-up events, ensuring thematic consistency and engaging in-store experiences
- Collaborated with Watsons and Guardian Singapore to design digital and print promotional materials for online and retail activations
- Maintained visual consistency across all deliverables in line with each brand's guidelines
Graphic Designer at KWANGYA@Jakarta - SM Brand Marketing Indonesia
(2022-11 – 2024-05)
- Responsible for conceptualizing and designing key visual assets to support marketing and promotional campaigns. Design materials include, but are not limited to: social media posts, - - Point-of-Purchase (POP) displays, brochures, additional marketing collateral aligned with specific campaign objectives. Ensure all visual assets maintain brand consistency and adhere to established guidelines across all consumer touchpoints.
- Oversee all visual design needs for both the store and café, spanning digital and print formats.
- Planning and creating social media content to enhance brand presence and engagement
- Developing artist merchandise that aligns with the brand's creative direction and identity
- Producing marketing collaterals for promotions, events, and seasonal campaigns
- Communicate regularly with the Korea-based creative team to ensure brand consistency, and uphold design quality standards.
- Collaborate with marketing and operations teams to align design strategies with business objectives.
Graphic Designer at SM Entertainment Indonesia (2022-11 – 2023-03)
- Responsible for creating social media posts tailored to the Indonesian market while maintaining brand alignment with SM artists.
- Assist the video editor in developing supporting graphic assets, including: thumbnails and subtitle box.
- Ensure all visual outputs reflect each SM artist's unique visual identity and adhere to brand standards.
Graphic Designer at ERHA Dermatology (2022-01 – 2022-07)
- Responsible for developing graphic assets for monthly promotional campaigns.
- Designing website banners that highlight ongoing promotions and featured products
- Creating engaging social media posts tailored to each platform's audience
- Collaborate with the marketing team to deliver timely and effective digital assets for e-commerce and social platforms.
