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Digital Marketing professional with over 6 years of experience in performance marketing, paid advertising, customer service, and social media management. Experienced in managing Meta Ads, Google Ads, TikTok Ads, and YouTube Ads to improve campaign performance and business growth. Strong analytical, communication, and problem-solving skills with experience working in fast-paced environments. Passionate about data-driven marketing strategies and continuous learning.

Assistant Digital Marketing Manager at 10 PANDA TECHNOLOGIES (2025-01 – Present)

• Develop and execute digital marketing strategies to increase brand awareness, user acquisition, and engagement.
• Manage and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and YouTube Ads to maximize ROI.
• Analyze campaign performance using key metrics (CTR, CPC, CPL, CPA, ROAS) and provide data-driven recommendations.
• Conduct market research and competitor analysis to identify opportunities and improve marketing strategies.
• Coordinate with creative, content, and design teams to ensure high-quality assets and timely campaign execution.
• Monitor budgets and ensure cost-efficient spending across all campaigns.
• Prepare weekly and monthly performance reports and present insights to management.
• Support customer acquisition and retention initiatives through digital channels.

Digital Marketing at MPOTECH (2023-01 – 2024-12)

• Managed digital advertising campaigns on Meta, Google, TikTok, and YouTube.
• Optimized campaign performance through A/B testing and audience targeting.
• Increased brand awareness and engagement through social media marketing.
• Created advertising creatives and campaign strategies.
• Monitored campaign KPIs including CTR, CPC, CPM, CPA, and ROAS.
• Produced weekly marketing performance reports for management.

Customer Service & Digital Marketing at SBC GROUP | Makati, Manila (2020-01 – 2023-12)

• Provided customer support through Live Chat and email, resolving issues promptly.
• Ensured high customer satisfaction and retention.
• Executed digital marketing campaigns across Meta, Google, TikTok, and YouTube.
• Managed social media accounts: Facebook, Instagram, Twitter (X), and YouTube.
• Collaborated with internal teams to improve campaign effectiveness.

Telemarketing at CLOVERSOFT (2017-01 – 2018-12)

• Acquired new customers through outbound sales and telemarketing.
• Followed up inactive customers to improve retention and re-engagement.
• Maintained long-term customer relationships.
• Achieved daily and monthly sales targets consistently.

Senior High School in SMU in Social Science Department – Tamanl Permata Indah High School (2013-01 – 2013-12)

Senior High School in Good at Mandarin Subject – Tamanl Permata Indah High School (2013-01 – 2013-12)