Yaumil Azis

Content Writer & Social Media Specialist with 7+ years of experience in sports and media industries, specializing in audience growth, performance-driven content, and integrated organic-paid campaigns. Proven track record of scaling Instagram accounts by 50k+ followers, while generating over 5 million monthly page views as a content writer and editor. Skilled in audience growth, performance analytics, and data-driven content optimization to drive measurable business impact.

Content & Social Media Specialist at Lokal Vokal Agency (2022-06 – Present)

Client: Supersoccer, Superadventure, MLDSpot, beIN SPORTS, Cendana Paint

• Led end-to-end content production across Instagram, TikTok, Facebook, X, and website from ideation to execution.
• Increased Instagram followers by 50,000+ through integrated organic and close collaboration with the paid media team.
• Researching and writing video scripts for Supersoccer daily social media content on Instagram (reels) and TikTok;
• Creating content and live reports for events and distributing to all social media channels;
• Suggesting and executing ideas for marketing campaign in social media;
• Capturing and analyzing the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then using that information to refine future campaigns

Editorial Writer at PT. Kapanlagi Youniverse - Bola.net (2018-03 – 2022-06)

• Assigned projects, monitored deadlines, and wrote day-to-day articles related to international football, including trending news, prediction, analysis, and match review;
• Developed ideas for content and provided news with basic SEO practice to maximize copy's reach;
• Attended virtual press conference from the club (The Black & Yellow Virtual Asia Tour 2020, Borussia Dortmund);
• Oversaw content production and produced more than 5 million page views every month;
• Created highly shareable SEO-friendly articles in one week.

Content Writer (Intern) at PT. Traveling Media Network (2017-09 – 2018-01)

• Researched industry-related topics and provided articles for travelingyuk.com (any information about travel destinations, local culinary cuisine, and traveling tips);
• Created SEO articles about travel destination recommendations to maximize copy's reach.

Psychology – Brawijaya University, Malang (2011-09 – 2018-01)