Avri Citron

A strategic, articulate, and highly adaptable Professional graduating with a BA (Hons) in Human Resource Management (2:1). Combines modern HR training with a powerful background as an Executive Business Partner, blending high-level stakeholder engagement, public relations, and sharp situational management. A natural communicator adept at navigating complex interpersonal dynamics, managing sensitive data, and protecting executive brand equity.

Seeking a progressive HR Associate role to integrate formal academic insights with proven operational experience, contributing immediate value to a collaborative team while mastering internal organizational practices.

Executive Business Partner (PA & Public Relations) - Rory Cowan (Ltd) - Dublin

(2016-05 - 2019-09)

• Intermediary Liaison & Deal Securing: Acted as a trusted strategic proxy, securing high-value commercial, theater, and television deals through extensive intermediary liaison and direct consultation with the principal.
• Rebranding & Transition Management: Spearheaded the comprehensive strategic restructuring and independent development of the principal's public profile following a major career transition departure from a legacy production.
• Data Management & Shared Systems Compliance: Managed the day-to-day administrative operations of the executive office; maintained absolute confidentiality over sensitive personal data and strictly regulated the shared corporate diary and information storage system.
• Audience Engagement & Content Strategy: Directed digital media campaigns and video productions that successfully achieved up to 250,000 views; expertly balanced fast-paced publishing demands with quality control, brand alignment, and impactful public statements.
• Contemporary & VIP Representation: Accompanied the principal on extensive regional travels and high-profile industry events; acted as a diplomatic social buffer to interface with professional contemporaries, media figures, and the public to maintain a flawless professional image.

Store Manager - Independent Retail Sector, Prussia Street Goods Store - Dublin

(2014-05 - 2016-06)

• Strategic Business Expansion: Successfully increased store turnover by 30% by proposing, planning, and executing a brand-new glass showroom extension for furniture; strategically optimized floor space to increase product capacity and drive commercial growth.
• Workforce Planning & Employee Relations: Developed and managed weekly staff rosters, meticulously coordinating coverage for employee personal days and family issues with a high degree of empathy and operational continuity.
• Brand & Team Presentation: Supervised staff performance and presentation standards to align with the business's public image; resolved complex customer and internal employee queries with advanced diplomacy, empathy, and patience.
• Financial Reporting & Security: Oversaw daily cash handling, inventory stock control, and logged all individual sales data for executive financial reporting; maintained trusted full responsibility for key holding and premises security.

BA (Hons) - Human Resource Management - National College of Ireland (2026-11)

QQI Level 5 Major Award - General Business - Marino College of Further Education (2022)

QQI Level 5 Major Award - Assessing Business Opportunities & Practices - FAS

QQI Level 5 Major Award - Media Techniques & Media Law - Griffith College

Leaving Certificate - Wesley College