Catherine Higgins

I'm an ecommerce and digital merchandising professional with over seven years of experience driving online growth, customer experience, and commercial performance across international retail and DTC businesses. Currently, I work as an Associate Digital Merchandise Manager at Pens.com, where I manage category performance, onsite merchandising, customer journeys, and conversion optimisation across multiple markets.

My background spans ecommerce merchandising, buying, analytics, and digital trading, having previously held roles with Brown Thomas, Arnotts, and F&F Clothing. I enjoy using data and customer insights to identify opportunities, improve user experiences, and deliver measurable business results.

Outside of work, I'm based in Galway with my fiancée and our two children. Family life keeps me busy, and I enjoy the balance of a fast-paced career with the opportunities that living in the west of Ireland provides. I'm always interested in learning new skills, embracing new technologies, and taking on challenges that allow me to grow both professionally and personally.

I have over seven years of experience in ecommerce, digital merchandising, and retail, working across international B2B, DTC, and premium retail businesses. Currently, I am an Associate Digital Merchandise Manager at Pens.com, where I manage category performance, onsite merchandising, customer journeys, and conversion optimisation across multiple international markets.

Prior to this, I spent over four years at Brown Thomas and Arnotts, progressing from Buying & Merchandising Assistant to Senior Digital Merchandiser. In these roles, I was responsible for ecommerce trading, onsite marketing, category management, performance reporting, and delivering digital campaigns to drive revenue growth and improve customer experience.

Earlier in my career, I worked in buying and merchandising with F&F Clothing, supporting product assortment, sales analysis, supplier management, and commercial decision-making. Throughout my career, I have developed strong skills in ecommerce strategy, analytics, customer experience, stakeholder management, and using data to drive business performance.