Catriona Sinnott

I am currently working as a Senior Account Manager in Yahoo. The skills I bring to this job is my ability to communicate; problem solve; be a team player; leadership; time management and empathy.

I am currently working as a Senior account manager in Yahoo and previously before that I worked in Accenture as a Social media account executive working with Facebook.

Yahoo – Senior Account Manager (November 2021- Present)

• Driving revenue and increasing online market share for Yahoo and building strong client and agency relationships.
• Propelled Q1 sales to 100% and achieved forecasted target of 120% closing in Q2 by providing strategic guidance to clients.
•  Working with Big 6 Agency in UK. Worked with Companies such as Amex, Amazon and Virgin Atlantic.
•  Manage campaigns, execute creative swaps and revisions, monitor campaign status and ensure campaign delivery, and suggest optimize campaign performance.
• Improved client budget by upselling account value by 10K and advised/customized campaigns based on client's business objectives.
• Reached 100% of targets and KPIs in every quarter. 

• Uplift revenue by providing consultative advice to Facebooks small and medium-sized businesses to help them grow their businesses across multiple channels 
• Provide pre and post-sales support for all self-service products
• Take responsibility for helping SMB clients drive results via their marketing Campaigns through consultation, education, and support. 

Bachelor of Business Studies (2017-2020) - Technological University Dublin

Grade: 2:1

Main Modules: Digital Marketing, International Business, , International HRM, Strategic Management, Marketing Communications, IT, Market Research, Human Resource Management

Thesis: "Insta-Sham" A qualitative analysis of the projection of Instagram content by 20-29 year olds.

Projects: Digital marketing module consisted of creating a website for a small business making it available on both laptop and mobile phone.

Erasmus during 2nd semester of 2019 in Fachhochschule Aachen – University of Applied Sciences, Germany.

Higher Certificate Marketing (2015-17) –TUD- City Campus. Grade: Higher Merit

Main Modules: Marketing, IT, International Marketing, Sales Management, Behavioural Science

Applied Psychology (2014-15) –BFEI. Grade: Distinction

Modules: Criminology, Applied Psychology, Behavioural Studies, Statistics, Communications